06 September 2007
Ofcom today announces the award of the new local Digital Audio Broadcasting (DAB) radio multiplex licence to cover Herefordshire and Worcestershire.
This is one of a number of new local radio multiplex licences planned to develop DAB coverage for services in those parts of the country not already served. This licensing process will lead to a significant expansion in digital radio services throughout the UK.
By the closing date of 6 June 2007, Ofcom received two applications for the Herefordshire and Worcestershire licence. After giving careful consideration to the applications submitted, the Ofcom Radio Licensing Committee has decided to award the licence to:
MuxCo Hereford & Worcester Limited
96a Curtain Road, London EC2A 3AA
The shareholders of MuxCo Hereford & Worcester are as follows:
|Murfin Media Limited||33.3%|
|Town & Country Broadcasting Limited||33.3%|
MuxCo Hereford & Worcester Limited is proposing to provide eight local digital sound programme services, in addition to BBC Hereford & Worcester, as follows:
|Format description||Service name||Provider|
|Contemporary Hit Radio||Wyvern FM||GCap Media plc|
|Classic Pop||Sunshine 954/1530||Classic Hits Radio Ltd|
|Classic Rock||Smithy Rock||Murfin Media Ltd|
|Youth||Shuffle||MuxCo Hereford & Worcester Ltd|
|Full Service||Local Live||Town & Country Broadcasting Ltd|
|Easy Listening||Easy Radio||Easy Radio Limited|
|Religious||UCB UK||United Christian Broadcasters Ltd|
|Traffic and Travel||Traffic Radio||Highways Agency|
Ofcom estimates that this licence could achieve coverage of an area with an adult (aged 15+) population of around 586,000.
The licence will be issued for a twelve year period. MuxCo is committed to launching its service by September 2008.
Ofcom will publish a statement setting out the key determining factors for the award of this licence shortly.
1. DAB radio multiplexes carry a number of stereo and/or mono radio channels, as well as multimedia services such as text and data.
2. Today's licence is part of a wider licensing process which will lead to a significant expansion in local and national DAB radio services over the next three years.