The UK's most comprehensive broadband speeds research reveals that the UK's average actual fixed-line residential broadband speed has increased by over 25 per cent over the past year from 4.1Mbit/s to 5.2Mbit/s as internet service providers ("ISPs") increasingly move to offer higher speed broadband packages.
Ofcom's broadband speeds research, conducted in partnership with broadband monitoring specialists SamKnows, shows that nearly a quarter (24 per cent) of UK fixed-line residential broadband connections had a headline or advertised speed of above ‘up to’ 10Mbit/s in May 2010, compared to just 8 per cent in April 2009.
However, the move to faster headline speeds has led to a growing gap between the actual speeds delivered and the speeds that some ISPs use to advertise their services. Differences between headline and actual speeds are often caused by broadband being delivered over copper lines which were originally designed for phone calls; hence speeds slow down over long and poor quality lines, and because of electrical interference.
|Headline (Advertised) speed||Average actual speed|
|'Up to' 8/10Mbit/s DSL packages*||3.3Mbit/s|
|'Up to' 20/24Mbit/s DSL packages||6.5Mbit/s|
|'Up to' 10Mbit/s cable services||8.7Mbit/s|
|'Up to' 20Mbit/s cable services||15.7Mbit/s|
In April 2009, average actual (or download) speeds were 4.1Mbit/s, 58 per cent of average advertised 'up to' speeds (7.1Mbit/s). In May 2010, average download speeds were 5.2Mbit/s, 45 per cent of average advertised 'up to' speeds (11.5Mbit/s).
The research found that cable broadband services delivered significantly faster actual (or download) speeds than comparable DSL services:
The impact of the length and quality of a consumer's telephone line on DSL services led to wide variability in speeds received:
Actual speeds also slowed down in busy periods as heavier internet traffic leads to congestion on ISPs' networks:
|Average download speed during May 2010 (Mbit/s)|
|ISP package||24 hours(single thread)||8-10pm weekdays(single thread)||4-6am every day(multi-thread)|
|'Up to' 8/10Mbit/s packages|
|AOL Broadband 'up to' 8Mbit/s+||3.6 to 4.7||3.4 to 4.4||4.0 to 5.2|
|BT 'up to' 8Mbit/s||3.8 to 4.5||3.4 to 4.1||4.0 to 4.7|
|O2/Be 'up to' 8Mbit/s||4.3 to 5.0||4.2 to 5.0||4.6 to 5.4|
|Orange 'up to'8Mbit/s+||3.3 to 4.2||2.6 to 3.4||4.1 to 5.3|
|Plusnet 'up to' 8Mbit/s||3.3 to 4.2||3.0 to 3.9||3.4 to 4.4|
|Sky 'up to' 10Mbit/s||3.9 to 4.9||3.8 to 4.9||4.1 to 5.2|
|TalkTalk 'up to' 8Mbit/s||3.6 to 4.3||3.4 to 4.1||3.8 to 4.7|
|Virgin Media 'up to' 10Mbit/s||8.6 to 9.0||7.5 to 8.0||9.1 to 9.5|
|'Up to' 20/24 to 'up to' 50Mbit/s packages|
|BT 'up to' 20Mbit/s||6.1 to 7.6||5.6 to 7.0||6.4 to 8.1|
|O2/Be 'up to' 20/24Mbit/s++||8.1 to 9.7||7.9 to 9.4||8.9 to 10.8|
|Sky 'up to' 20Mbit/s||7.0 to 8.6||6.9 to 8.5||7.5 to 9.3|
|TalkTalk 'up to' 24Mbit/s||6.5 to 8.4||5.9 to 7.6||7.3 to 9.7|
|Virgin Media 'up to' 20Mbit/s||15.2 to 16.5||13.4 to 14.9||17.4 to 19|
|Virgin Media 'up to' 50Mbit/s||33.4 to 36.7||31.8 to 35.2||45.9 to 47.4|
Ranges published above represent the margin of error in terms of the 95 per cent confidence interval around the mean (or average value) - see note 7; they do not represent the range of speeds delivered, which are much greater than the ranges shown above. All data refers to single-file download tests (average speeds are higher using multi-thread tests), except for 4-6am every day.
+ Caution small sample under 50.
++ Caution normalisation less effective due to low number of respondents with line lengths above 2km.
Strengthening the Voluntary Code of Practice on Broadband Speeds
Ofcom has strengthened the Voluntary Code of Practice on Broadband Speeds ("the Code") which it introduced in 2008. ISPs who sign up to the revised Code commit to give consumers a more accurate and consistent estimate of the maximum speed likely to be achievable on their line. ISPs also commit to help consumers improve their speeds and give consumers the option to leave their contracts early without penalty (within three months of signing up to the service) if they receive a maximum line speed that is significantly below the estimate they are given at point of sale and the ISP is unable to resolve the problem.
Advertising broadband speeds
Some ISPs have in the past year moved away from advertising their services on the basis of 'up to' headline speeds but others continue to do so. Ofcom has discussed this issue with the Advertising Standards Authority ("ASA") and the Committee on Advertising Practice ("CAP") who are currently undertaking a review in this area.
Ofcom has made two suggestions to the ASA and CAP. We have recommended that:
Advice for consumers on broadband speeds and services
Many consumers could take some relatively simple steps to improve their broadband performance. Ofcom provides advice for consumers on the factors to take into account when choosing a broadband provider and how to improve broadband speeds at home.
Ed Richards, Ofcom Chief Executive said: "Ofcom's research shows that average speeds have increased which is good news, but there is scope for a further step change in the quality of the UK communications infrastructure."
"Actual speeds are often much lower than many of the advertised speeds which makes it essential that consumers are given information which is as accurate as possible at the point of sale; this is what the new Code is designed to deliver."
"We are delighted that all major ISPs have signed up which is a major step forward."
The research provides independent, robust data on the actual speeds that UK residential consumers are getting on average from the broadband services included in the research. Over 18 million separate service performance tests were carried out in over 1,500 homes during May 2010.
The research sample allowed Ofcom to robustly compare the performance of those ISP packages with more than 250,000 residential connections (as well as Virgin Media's 'up to' 50Mbit/s cable service, where the characteristics of its user base made it possible to recruit sufficient panellists). The research is continuing, and Ofcom is planning to publish a report every six months, with the next report scheduled for January 2011. We are keen to also include smaller providers in the future research, if feasible, and would note that while at present the research only includes the larger operators, there are many other smaller operators available, many of which may match or even better the performance of some of the packages in the report. The research collects performance data from a volunteer panel who have connected broadband monitoring equipment to their routers. Ofcom is looking for more volunteers to expand the research.
For further details, see: www.samknows.com.
NOTES FOR EDITORS
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