The Scheduling of Television Advertising
- Start: 18 July 2014
- Status: Statement published
- End: 10 October 2014
Ofcom sets rules that restrict the amount of television advertising that broadcasters can transmit and where such advertising can be scheduled. These rules are intended to protect viewers and, in some cases, are based on requirements stipulated in European law.
In July 2014, Ofcom published a consultation on: i) options available to secure effective and consistent enforcement of rules that restrict advertising interruptions in programmes; and ii) changes to the advertising scheduling rules, designed to make them clearer and easier to follow.
This document sets out Ofcom’s decisions on the issues set out in the July 2014 consultation.
Following publication of the Statement, Ofcom has received representations from licensees that the implementation period poses significant operational and commercial challenges for certain broadcasters (e.g. in many cases commercial arrangements lasting into 2016 are already in place and that in some cases broadcasters may need to undertake an extensive exercise of editing content in order to secure compliance).
Having regard to these specific challenges, Ofcom has decided to change the implementation date to 1 April 2016.