17 March 2006
Ofcom today publishes its Communications Market: Digital TV Progress Report for the fourth quarter of 2005. The report examines data provided by the main digital television platform providers for the October-December 2005 period.
The report shows that the UK has the highest digital penetration of any country in the world. As of 31 December 2005 digital television was viewed by just under 70% of all UK television households, up from 65.9% in the previous quarter. Take-up has not passed the 50% mark in any other European country.
Preliminary sales figures of Freeview (Digital Terrestrial Television or DTT) set top boxes suggest that by the end of February 2006, digital penetration had exceeded 70% of UK homes. Take up varies across the UK - in Wales, for example, digital penetration had reached 80% by the end of 2005.
Digital satellite is now the UK's most popular television platform. For the first time, there are now more digital satellite subscribers in the UK than there are homes watching analogue terrestrial-only TV, as a result of continued growth in BSkyB's subscriber base and large numbers of households switching from analogue terrestrial television to digital terrestrial services.
Over the whole of 2005, more than 2.7 million additional households began viewing digital television for the first time - more than in any previous year. By 31 December 2005, the total number of households viewing digital television services on at least one TV set in the home stood at 17.5 million. The report also reveals that almost one in four UK adults live in homes where all TV sets are now used for digital television viewing and viewing of analogue television services has ceased entirely.
Key trends for the fourth quarter of 2005 include:
The full Communications Market: Digital TV Progress Report can be found on the Ofcom website - see Related Items.