Each year Ofcom carries out a wide range of research on use of, and attitudes to, the internet, across a variety of sub-groups within the UK adult population. This annual metrics bulletin is designed to be a reference document for our stakeholders.
It provides the following data:
- Who is online and how this has changed since the past year, the percentage of the UK population who ever use the internet on any device, who has home access, and who accesses it from different types of location outside the home.
- The ‘breadth’ of people’s internet use; derived from an aggregation of the numbers of types of activities carried out by those who use the internet, and by focusing on selected types of activity.
- Information on people’s attitudes to internet safety and their understanding of potential problems relating to protection, privacy and critical understanding.
- Information about the levels of interest among non-users in different types of internet activity, any proxy use in the past year, and the proportions of non-users without any intention of getting home internet access who give reasons relating to cost and to interest/ need.