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Digital participation - 2010 metrics bulletin

29 Gorffennaf 2010

2010 Digital Participation Metrics Bulletin

The 2010 Digital Participation Metrics Bulletin provides a range of measures about digital participation. Designed as a useful reference document for stakeholders, it follows the Digital Britain Report framework of reach, breadth and depth as its primary categories.

Key measures include:

Reach:

  • While 90% of those aged 16-24 say they use the internet (anywhere), only 22% of those aged 75+ do so.
  • 19% of non-users of the internet say they have asked someone else to use the internet for them in the last year, with females twice as likely as males to say they do this.

Breadth:

  • 31% of internet users say they don't visit new sites, and 37% carry out 0-5 out of 17 types of internet activity. Older people, those on low incomes, and people with a disability are more likely to be narrower users.

Depth:

  • 44% of internet users say they have set up a social networking site profile, and 22% say they have signed an online petition.
  • 59% say they are confident about installing security features.
  • 28% of all adults understand how search engines are mainly funded, while 54% of search engine users understand that the accuracy of the information in the websites shown in search engine results is variable.

Social and economic impact:

  • 55% of internet users feel that being online has led to more contact with friends and family.
  • 65% of internet users feel they have made significant savings online in the last six months.

Appetite:

  • 20% of those without the internet say they are likely to get it in the next year, rising to 46% of those without it aged 25-34.

The bulletin provides measures by a variety of sub-groups of the UK population, including age, gender, socio-economic group, devolved nation, low income, unemployed, rural and urban, ethnic minority group, and disability. It uses data from Ofcom's Technology Tracker and Media Literacy Tracker.