Our 2013 Children and Parents: Media Use and Attitudes report provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15. For the first time it also provides detailed information about access to, and use of, media among children aged 3-4.
Our report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek - or not - to monitor or limit such use.
The key objectives of this research are:
- to provide a rich picture of the different elements of media literacy across the key platforms: the internet, television, radio, games, and mobile phones;
- to identify emerging issues and skills gaps that help to target stakeholders’ resources for the promotion of media literacy; and
- to provide data about children’s internet habits/opinions and parents’ strategies to protect their children online, to inform the work of the UK Council for Child Internet Safety (UKCCIS), which brings together over 180 organisations to help keep children and young people safe online; and other stakeholder organisations such as Get Safe Online