Final report for Ofcom
Indepen, Ovum and fathom
The recent communication on the i2010 strategic framework1 recognises the need for an integrated approach to information society and audiovisual media policies in the EU and refers to the need for a consistent set of rules to govern all audio visual content (AVC) services. One way to do this is to extend the rules of the Television Without Frontiers (TVWF) Directive, which currently apply to broadcast TV services, to all AVC services – either wholly or in part. This document is the Final Report for a study which provides a top down impact assessment of such an extension . The precise nature of any extension of the Directive is not known, but for the purposes of this report we have assumed that the revised Directive could cover new areas, including radio and audiovisual content (AVC) delivered over the internet and mobile services. The objective of the project is to inform the debate on any extension of the Directive.
To assess the impact of an extension of the Directive we need to compare future situations with and without an extension. In practice, it will take several years for changes to the Directive to be implemented. However, we expect that the changes will be anticipated by businesses and so could change behaviour from 2006 on. We therefore assume that any changes to the Directive apply from 2006 on2 and we project impacts for the period to 2010. While, in principle, the analysis should be undertaken over a longer time period market uncertainties make projections beyond 2010 highly debatable.
The analysis focuses on the four largest economies in Europe, France, Germany, Italy and the UK and, as an example of a smaller country, Sweden. We also contrast the regulatory situation in the EU with that in the US and Japan.
The full document is available below: