Programme sponsorship credits

Published: 6 March 2024
Last updated: 6 March 2024

Ofcom considers complaints about the content of programmes, including trailers for a broadcaster’s own programmes and programme sponsorship credits. We also set rules related to the identification, amount and placements of adverts around programmes. With the exception of complaints about political advertising, complaints about the content of spot advertising (as featured in commercial breaks on television or radio) and shopping channels are handled by the Advertising Standards Authority (ASA) on Ofcom’s behalf under the UK Code of Broadcast Advertising (BCAP Code).

If you have a complaint about programme sponsorship credits, please complete this form.

Rate this page

Thank you for your feedback.

We read all feedback but are not able to respond. If you have a specific query you should see other ways to contact us.

Was this page helpful?
Back to top