Our Establish Working Group

Published: 14 March 2024

The Establish Working Group supports Ofcom’s work developing best practice principles for promoting media literacy through the design of online platforms.

We are working to establish what works well and what does not for media literacy interventions on platform in order to identify good media literacy design principles and inform our thinking about our future online safety duties.

Building a consensus around best-practice principles requires input from experts with varying perspectives.

The Establish Working Group aims are to:

  • share and discuss existing platform practices to develop, design, test, and evaluate on-platform interventions to promote media literacy
  • share and discuss ideas around best practice to develop, design, test, and evaluate these on-platform interventions
  • share and discuss ideas around how best practice principles could be implemented so that they are used by online platforms


  • Ben Bradley, Public Policy Manager, TikTok
  • Phillippa Diedrichs, Professor of Psychology, University of the West of England
  • Richard Earley, Head of UK and Ireland Public Policy, Meta
  • Gareth Finchett, Social Media and Research Lead, Mencap
  • Laura Higgins, Senior Director of Community Safety and Civility, Roblox
  • Rosie Luff, Public Policy Manager, Google Search
  • Niamh McDade, Head of UK Public Policy, X (Twitter)
  • Vicki Shotbolt, CEO, Parent Zone
  • Antonio Silva, Head of Integration and Social Cohesion, Behavioural Insights Team
  • Colette Collins-Walsh, Head of UK Affairs, 5Rights Foundation

The working group is a voluntary forum. Members are appointed by Ofcom for an initial term of 24 months.

Please email us to request a copy of the meeting minutes.

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