Choosing a mobile provider

Signal strengths varies from place to place and provider to provider, and is affected by things like distance from the mast and whether there are any buildings or geography in the way. To check what signal you’re likely to receive in the places you live and work, you can look at Ofcom’s mobile coverage checker.

The price of a mobile service can vary according to provider, how much data or how many text/minutes you need, any extra features, the length of the contract, and whether you are buying a handset too. It’s important to think about the monthly cost as well as any upfront charges.

One way to decide if the price is right for you is to use a price comparison website. Ofcom accredits price comparison services that are transparent, accessible, accurate, comprehensive and up to date, and all our members must list their deals from cheapest to most expensive (across the whole contract). See a list of accredited websites.

There’s nothing quite like knowing what existing customers think of a provider. We asked customers whether they would be likely to recommend their current provider*, and here are the results:

*Net Promoter Score^TM - see Annex 2 for further details (PDF, 214.0 KB)

If you know that current customers don’t have much of a reason to complain, you might be more confident about taking a new service with a new provider. We looked at how many people complained directly to Ofcom about providers in 2017:

If something does go wrong, it might be important to you to talk to someone as quickly as possible and for this to be an easy process. We asked providers to tell us how quickly their customers can talk to an agent and how many people got through:

We also asked people how satisfied they were with how their complaint was handled: