This report details the main findings of the second wave of a large-scale consumer tracking study into the extent of online copyright infringement, as well as wider digital behaviours and attitudes, among people aged 12+ in the UK.
The study was commissioned by Ofcom, undertaken by Kantar Media and made possible by financial support from the UK Intellectual Property Office (IPO). It is the second in a series of research waves intended to generate benchmarks and time series relevant to the access and use of copyright material online.
This document provides a summary of the results of the most recent wave (wave 2) of the Online Copyright Infringement (OCI) tracker and includes time series data for the first time. It also outlines the foundations of the research and a detailed description of the methodology employed.
Researching copyright infringement and digital behaviours is a complex task. The ways in which consumers access and share copyright material online change regularly, and infringement levels in particular are notoriously difficult to measure. We have gone to extensive lengths to find the best way of securing meaningful and accurate results for this survey, including commissioning a methodological study and an independent peer review. These reports can be found at:
Rather than focusing on one industry, the study looks at six main types of online content music, film, TV programmes, books, video games and computer software and for each of these assesses levels of infringement. These are then assessed within wider patterns of consumer behaviour and content consumption.
The vast majority of questions covered for the latest wave of research (W2) relate to online behaviour during the period August to October 2012; respondents are asked about their activity during "the past three months". Reference to the figures from the previous wave (wave 1 (W1), covering the period May to July 2012 (-1-) ) will be made where statistically significant changes have occurred. This report is also supplemented by a further Annex report which covers each of the six categories in more detail.
1.- Results from the first wave of research (W1, benchmark study), along with more information on the background to this research, are available here: Online copyright infringement tracker benchmark study Q3 2012