Online Nation: narrative report
Online Nation is an annual report that looks at what people are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet.
It brings the relevant research into a single place and aims to act as a data- and insight-driven resource for stakeholders at a time of significant evolution in the online landscape.
Ofcom’s purpose is to make communications work for everyone. The growing relationship between market developments and consumer behaviour in online markets, and in the communications sectors that we regulate, make it ever more important to understand and keep track of the online landscape. We also have a duty to research and promote media literacy, which includes promoting an understanding of what is happening online.
In this report we set out business models and industry trends, alongside people’s use of and attitudes to the internet. Put together, this provides a valuable and unique evidence base to better understand any potential harms resulting from the use of online services. Alongside this report we have published our latest research on adults’ media use and attitudes, and our latest research into online harms, which we commissioned jointly with the Information Commissioner’s Office (ICO).
A fuller overview of our research methodologies are available in an annex to the narrative report.