Establishing best practice media literacy design principles
We want to establish what works well and what does not, in order to identify good media literacy design principles and inform our thinking about our future online safety duties.
Building a consensus around best-practice principles will require input from experts with varying perspectives. We will create a space for conversation, challenge and action, bringing together firms, academics, and advocacy groups.
Whether it’s social media, search, video-sharing or gaming services, millions of us are online every day, enjoying the experiences that these apps and platforms offer. Online services have an unrivalled opportunity to promote media literacy to the millions of people that use their services. What happens on-platform at point of use – be that a notification about the source of the information, or a prompt to think about whether you really want to post something – must be part of the solution to the media literacy challenges in the UK.
To encourage platforms of all sizes to consider how they might promote media literacy, Ofcom – with the support and engagement of the academics, platforms and interest groups represented on our External Working Group (see section below for members’ details) – have created a suite of Best Practice Design Principles for Media Literacy (PDF, 501.1 KB). These principles are designed to encourage and support platforms to:
- Become accountable for making media literacy a priority and increase transparency surrounding the development and impact of media literacy interventions,
- Ensure the development of timely media literacy interventions that put user needs at the centre of the design process,
- Monitor and evaluate media literacy interventions on an ongoing basis.
We are keen to get further views on how these principles can be refined and made more useful for a range of online services and so invite you to contribute to this call for input.
To have your say please get in touch with the team by 23:59 Monday 18 December.
- Working with online platforms to understand how users engage with the steps that can be taken to improve online media literacy, to explore how service design affects user literacy, and to explore the effectiveness of specific types of intervention.
- Building an evidence base of what effective service design and delivery might look like.
- Expanding Ofcom’s Behavioural Insights team and designing a research programme to identify issues around online user engagement and decision-making.
- Working closely with other regulators, in particular through the Digital Regulators Co-operation Forum (DRCF) in order to ensure a coherent and coordinated approach.
|Ben Bradley||Public Policy Manager||TikTok|
|Phillippa Diedrichs||Professor||Psychology, University of West England Bristol|
|Richard Earley||Head of UK & Ireland Public Policy||Meta|
|Gareth Finchett||Social Media & Research Lead||Mencap|
|Laura Higgins||Director of Community Safety & Civility||Roblox|
|Rosie Luff||Public Policy Manager||Google Search|
|Niamh McDade||Head of UK Public Policy|
|Vicki Shotbolt||CEO||Parent Zone|
|Antonio Silva||Head of Integration & Social Cohesion||Behavioural Insights Team|
|Arietta Valmas||Policy Officer||5Rights Foundation|
|Nejra Van Zalk||Director (DPL) & Senior Lecturer||Design Psychology Lab, Dyson School of Engineering, Imperial College London|
Minutes of Establish working group meeting held on 25 July 2023 (PDF File, 185.4 KB)
Published 30 August 2023
Minutes of the Establish Working Group held on 20 April 2023 (PDF File, 198.0 KB)
Published 12 May 2023
Minutes of Establish working group meeting held on 18 January 2023 (PDF File, 205.0 KB)
Published 6 February 2023
Minutes of Establish working group meeting held on 6 October 2022 (PDF File, 197.5 KB)
Published 1 November 2022