Establishing good media literacy design principles
We want to establish what works well and what does not, in order to identify good media literacy design principles and inform our thinking about our future online safety duties.
Building a consensus around best-practice principles will require input from experts with varying perspectives. We will create a space for conversation, challenge and action, bringing together firms, academics, and advocacy groups.
- Working with online platforms to understand how users engage with the steps that can be taken to improve online media literacy, to explore how service design affects user literacy, and to explore the effectiveness of specific types of intervention.
- Building an evidence base of what effective service design and delivery might look like.
- Expanding Ofcom’s Behavioural Insights team and designing a research programme to identify issues around online user engagement and decision-making.
- Working closely with other regulators, in particular through the Digital Regulators Co-operation Forum (DRCF) in order to ensure a coherent and coordinated approach.
We will establish a dedicated working group tasked to bring together platforms, user-experience and behavioural insight experts, advocacy groups and Ofcom, to constructively explore these opportunities and issues, and to seek to build consensus around good practice principles in the design of online services to promote media literacy.