Evaluating online media literacy initiatives
Evaluation gives those that provide media literacy initiatives an understanding of whether their objectives have been met and helps to guide future improvements.
Activity in this area is uneven: evaluating impact is complex and funding constraints can also be challenging. However, evaluation is important to making sure that online media literacy initiatives are as effective as possible.
Our Evaluation Toolkit is a series of how-to guides for planning and carrying out an evaluation of a media literacy intervention.
This document provides an update on the evaluate pillar of the Making Sense of Media programme. It presents our updated thinking on the structure and content of our online digital toolkit due to be launched this autumn, and an overview of our research on the barriers and challenges to evaluation in the media literacy sector.
We welcome views and opinions on our plans set out in this update and invite comments to MSOM@ofcom.org.uk. We will provide further updates on our activity in due course.
Evaluation should be an integral part of online media literacy initiatives and interventions. The evidence and lessons learned should be shared in an accessible way, so that others can replicate or build on these ideas for themselves. That evidence can be used to inform the design of other online media literacy initiatives and interventions. This will take time to achieve and will be challenging, as it will involve practitioners and platforms sharing what did not work for them, as well as celebrating successes.
- Developing guidance on the evaluation of online media literacy initiatives and interventions
- Building evidence on what works to improve media literacy online
- Developing a digital toolkit to share our guidance and evidence
- Collaborating with other organisations to inform the development of our work
- Build in evaluation to all our future commissioning of online media literacy initiatives and interventions
- Publish evaluation toolkit in Winter 2022
- Continue and broaden outreach activity
|Martina Chapman||National Co-ordinator||Media Literacy Ireland|
|Daria Cybulska||Director of Programmes and Evaluation||Wikimedia|
|Jennie King||Head of Civic Action and Education||Institute for Strategic Dialogue|
|Steven Marwick||Director||Evaluation Support Scotland|
|Irene Picton||Research Manager||National Literacy Trust|
|Gianfranco Polizzi||Researcher in Media and Data Literacy||University of Liverpool|
|Frances Yeoman||Researcher in Media Literacy||Liverpool John Moores University|
|Orna Young||Co-Founder and Managing Director||Fact Check NI|
Minutes of working group meetings
Minutes of the Evaluate working group meeting held on 26 October 2023 (PDF File, 194.5 KB)
Published 8 November 2023
Minutes of Evaluate working group meeting held on 4 July 2023 (PDF File, 211.9 KB)
Published 18 September 2023
Minutes of Evaluate working group meeting held on 19 April 2023 (PDF File, 169.7 KB)
Published 12 May 2023
Minutes of Evaluate working group meeting held on 27 February 2023 (PDF File, 211.0 KB)
Published 17 March 2023
Minutes of Evaluate working group meeting held on 30 November 2022 (PDF File, 172.5 KB)
Published 6 January 2023