Evaluating online media literacy initiatives


Making sense of media

Evaluation gives those that provide media literacy initiatives an understanding of whether their objectives have been met and helps to guide future improvements.

Activity in this area is uneven: evaluating impact is complex and funding constraints can also be challenging. However, evaluation is important to making sure that online media literacy initiatives are as effective as possible.

This document provides an update on the evaluate pillar of the Making Sense of Media programme. It presents our updated thinking on the structure and content of our online digital toolkit due to be launched this autumn, and an overview of our research on the barriers and challenges to evaluation in the media literacy sector.

We welcome views and opinions on our plans set out in this update and invite comments to MSOM@ofcom.org.uk. We will provide further updates on our activity in due course.

Making Sense of Media – Evaluate: an update on our approach 2022 (PDF, 436.1 KB)