A toolkit for evaluating media literacy interventions
Our Evaluation Toolkit is a useful how-to guide for planning and carrying out an evaluation of a media literacy intervention.
The guide is complemented by two searchable online libraries:
We created this toolkit because we want to empower those running media literacy interventions to evaluate their own projects, and use and share those findings to support the delivery of more effective initiatives in the future.
This is the second version of the toolkit since it was first published in February 2023. This updated version, published in November 2023, is based on recommendations from a review we commissioned in March 2023. You can find this review below.
For more information, please email us at makingsenseofmedia@ofcom.org.uk
Resources
Evaluation Framework Template (ODT, 13.0 KB)
Theory of Change Template (ODT, 15.6 KB)
Top tips: Interviews and focus groups (PDF, 372.0 KB)
Top tips: Surveys and quizzes (PDF, 478.1 KB)
Media literacy initiatives library
This library provides information about media literacy initiatives that may be of interest to organisations looking for insights into media literacy more generally.
While we aim to make the library a useful resource for those working in the media literacy sector, please note that inclusion in this library does not imply endorsement of the initiative or organisation by Ofcom.
Please email us at makingsenseofmedia@ofcom.org.uk if you wish to submit an organisation or initiative for consideration for inclusion in the database and for the inclusion criteria. We will only include programmes which we consider to be relevant.
Media literacy research library
This library provides information about research reports that are publicly available online and may be of interest to organisations looking for comparators of behaviour, or attitudinal insights into media literacy.
While we aim to make the library a useful resource for those working in the media literacy sector, please note that inclusion in this library does not imply endorsement of the research or its findings by Ofcom.
Please get in touch at makingsenseofmedia@ofcom.org.uk if you wish to submit research for consideration for inclusion and for the inclusion criteria. We will only include publicly available published research since 2018 which is open access and which we consider to be relevant.