Our 2012 Children and Parents: Media Use and Attitudes report provides detailed evidence of media use, attitudes and understanding among children and young people aged 5-15. For the first time it also provides indicative information about the access to, and use of, media among children aged 3-4.
Our report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek or not to monitor or limit such use.
The report also includes results from the following research studies and analysis:
The promotion of media literacy, and the carrying out of research, is a responsibility placed on Ofcom by the Communications Act 2003. Our media literacy research informs three of Ofcom’s strategic purposes: to provide appropriate assurance to audiences on standards; to help communications markets work for consumers; and to contribute to and implement public policy as defined by Parliament.
Annex 2: Children's TV viewing - BARB analysis
Annex 3: Websites visited by children - Nielsen analysis
Annex 4: Media tracker survey - key findings from parents