Children and parents: media use and attitudes 2012

05 February 2015

Our 2012 Children and Parents: Media Use and Attitudes report provides detailed evidence of media use, attitudes and understanding among children and young people aged 5-15. For the first time it also provides indicative information about the access to, and use of, media among children aged 3-4.

Our report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek  or not  to monitor or limit such use.

The report also includes results from the following research studies and analysis:

  • Annex 1: New qualitative research on parents’ use of, and attitudes to, parental controls on internet-enabled devices.
  • Annex 2: Analysis of children’s television viewing habits sourced from BARB, the UK’s television measurement panel.
  • Annex 3: UKOM/Nielsen data on most-accessed websites by children aged 5-15.
  • Annex 4: Data on parents’ views on programme standards and regulation from Ofcom’s 2011 Media Tracker survey.

The promotion of media literacy, and the carrying out of research, is a responsibility placed on Ofcom by the Communications Act 2003. Our media literacy research informs three of Ofcom’s strategic purposes: to provide appropriate assurance to audiences on standards; to help communications markets work for consumers; and to contribute to and implement public policy as defined by Parliament.

Main report

2012 main report

Other documents

Annex 1: Parents' view on parental controls (Jigsaw)

Annex 2: Children's TV viewing - BARB analysis

Annex 3: Websites visited by children - Nielsen analysis

Annex 4: Media tracker survey - key findings from parents

Chart pack


Research into the views of parents on pre-watershed viewing