A research project which follows 18 children, aged 8-15 at the beginning of the study, over three years, interviewing them on camera each year about their media habits and attitudes.
This was begun in 2014 to provide a small-scale, rich and detailed qualitative complement to Ofcom's quantitative surveys of media literacy.
The study provides evidence about the motivations and the context of media use, and how media are part of daily life and domestic circumstances. It also provides rich detail on how media habits and attitudes change over time, particularly in relation to children's emotional and cognitive development.
This document provides analysis of the findings from the second year of Ofcom's Children's Media Lives study.
Annex 1 - ESRO Data Collection Guide PDF, 540.9 KB
Annex 2 - Recruitment & Sample PDF, 236.9 KB
Annex 3 - ESRO Stimulus PDF, 2.3 MB
Annex 4 - Favourite content stimulus PDF, 1.9 MB
Annex 5 - Conducting Research with Children PDF, 159.2 KB
Annex 1 Topic guide PDF, 308.0 KB
Annex 2 Sample specification PDF, 204.1 KB
Annex 3 Advertising stimulus PDF, 684.9 KB
Annex 4 How does it work stimulus PDF, 117.0 KB
Annex 5 Privacy stimulus PDF, 298.4 KB
Annex 6 Website stimulus PDF, 1.7 MB
Annex 7 Online Behaviours stimulus PDF, 114.9 KB
Annex 8 Pre-task PDF, 81.6 KB
Annex 9 ESRO Safeguarding policy PDF, 159.2 KB