This document provides an in-depth study of the findings from the Digital Day 2014 children's consumer research. It focusses on the data from the children's quantitative 3-day diary study, and includes some comparisons to the adults' study.
Key findings from the main adults' study were published in August as part of our Communications Market Report 2014. This report, focussing on children, will be the first of a series of more in-depth reports looking at particular groups within the data sets collected in the main study.
The Communications Act 2003 placed a responsibility on Ofcom to promote, and to carry out research in, media literacy. This report on children's digital day contributes to Ofcom's work in this area. The study was also undertaken to support Ofcom's regulatory goal to research markets constantly and to remain at the forefront of technological understanding.