'Smartphone by default' internet users

11 May 2016

This qualitative research report focuses on those who conduct the vast majority of their online activities through their smartphone - either through choice or due to external factors limiting their access to alternative devices.

Ofcom data show that approximately one in six adults now rely on devices such as smartphones and tablets for online access, and the trend is rising: at 16% in 2015, this is almost three times as likely as in the previous year (6%)1.

The research provides a clear understanding of the needs, experiences and characteristics of people who predominantly access the internet through their smartphone, and what this means in relation to their media literacy.

The fieldwork involved 26 two-hour in-depth interviews in four UK cities: Glasgow, Leeds, London, Belfast and Cardiff. During these interviews, researchers explored the digital behaviour and skills of participants.

1. Ofcom, 2016: Adults' Media Use and Attitudes Report

Full report

‘Smartphone by default’ internet users - A qualitative research report PDF, 425.0 KB