This report sets out the findings of analysis examining trends in young people's exposure to television advertising of alcoholic products between 2007 and 2011. The analysis looks at trends among children aged 4-15 (including sub-groups of 4-9 and 10-15 year olds) and adults aged 16-24 (including the sub-group 16-17 year olds).
The report looks at how the amount of advertising seen by these demographic groups has changed and considers this in the context of changes in viewing habits and the volume of advertising shown on commercial television channels.
Children’s and young people’s exposure to alcohol advertising (PDF, 7.5 MB)
Letter from Ed Richards to Guy Parker, 13 Dec 2013 (PDF, 891.5 KB)
Letter from Ed Richards to James Best, 13 Dec 2013 (PDF, 938.0 KB)
Letter from Guy Parker to Ed Richards, 31 Oct 2013 (PDF, 80.2 KB)
Letter from James Best to Ed Richards, 31 Oct 2013 (PDF, 121.7 KB)
Letter from Ed Richards to Guy Parker (PDF, 1.0 MB)
Letter from Guy Parker to Ed Richards (PDF, 274.1 KB)
Letter to James Best from Ed Richards (PDF, 1.0 MB)
Letter from James Best to Ed Richards (PDF, 147.2 KB)