Young People and Alcohol Advertising
The main objective of this research is to measure the extent to which the changes to the alcohol advertising rules made in 2005 may have impacted on the appeal of a selection of alcohol advertisements to people under the age of 18 years. The research specifically deals with the Advertising Standards Code changes to television advertising of alcohol.
Report contains findings of the research conducted post-regulatory change among 11-21 year olds in the UK. The study has been designed in a similar way to the benchmarking study published in 2005 and the main objective and methodology remains the same – investigating the appeal of a selection of alcohol advertisements using qualitative and quantitative research techniques.
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