HFSS advertising restrictions - final review

26 July 2010

This section describes the outcome of Ofcom's final review into the effectiveness of restrictions on advertising for products that are high in fat, salt or sugar (HFSS).

It compares the way in which the balance of television advertising of food and drink seen by children has changed, by looking at their exposure to advertisements for HFSS products in 2005 (before advertising restrictions were introduced) and in 2009 (after the restrictions had been fully implemented).

Full Report

HFSS advertising restrictions - Final Statement (PDF, 1.1 MB)