HFSS advertising restrictions - final review
26 July 2010
This section describes the outcome of Ofcom's final review into the effectiveness of restrictions on advertising for products that are high in fat, salt or sugar (HFSS).
It compares the way in which the balance of television advertising of food and drink seen by children has changed, by looking at their exposure to advertisements for HFSS products in 2005 (before advertising restrictions were introduced) and in 2009 (after the restrictions had been fully implemented).
Full Report
HFSS advertising restrictions - Final Statement (PDF, 1.1 MB)