This research study was commissioned by Ofcom and carried out by Kantar Media to explore the extent to which audiences in the UK feel the Channel 4 Corporation (C4C) is meeting the remit requirements of the Corporation as a whole.
Additionally, the research explored the extent to which UK audiences feel Channel 4, as a licensed public service channel, is meeting its specific remit. The findings from the study have been used to inform Ofcom’s assessment of the Channel 4 Corporation’s Statement of Media Content Policy(PDF, 1.0 MB).
The research included qualitative and quantitative stages. The deliberative, qualitative component focused on Channel 4’s core target audience of 16-34 year olds who had watched Channel 4 in the last six months. The quantitative survey was conducted face-to-face among a nationally representative sample of all adults aged 16+ in the UK.
There was an additional children’s online survey among 10-14 year olds who watch any Channel 4 Corporation service. The main purpose of the online survey among 10-14 year olds was specifically to assess the delivery of Channel 4 Corporation’s duty to appeal to older children.