Digital Television Update - 2011 Q1

04 April 2011

Overview

Consumer survey results for the first quarter of 2011 show that take-up of digital television in UK households stood at 93.1%, up by 1 percentage point year on year.

Consumers are continuing to convert additional sets in the home. 75.7% of all secondary TV sets had been converted to digital by the end of March 2011, up by 5.2 percentage points in a year.

Taking these figures together, 83.3% of all TV sets had converted to digital television by the end of Q1 2011.

Other findings

Sales of DTT-enabled equipment reached 3.2 million units in Q1 2011, down by 6.3% in comparison to Q1 2010. Integrated digital television sets (IDTVs) accounted for over 81.3% of sales in the quarter (2.6 million units). Almost all TV sets sold (99.6%) included an integrated digital decoder. Freeview set-top boxes accounted for over 596,000 sales in the quarter, down by 30.3% on Q1 2010.

In the twelve months to the end of Q1 2011 12.6 million DTT units (IDTVs and set-top boxes) were sold, compared to 13.7 million in the previous year, a decrease of 7.8%.

The number of homes claiming that DTT was their primary means of digital TV reception stood at 10.1 million, according to survey results in Q1 2011. This was equivalent to 39.6% of all homes, in comparison to 39.8% in Q1 2010.

According to our consumer research results for Q1, consumers in around 2 million homes claimed to have access to some form of free-to-view digital satellite device on any set in the home. This was up from around 0.7 million over a twelve month period.

The Q1 survey also indicated that almost 9.3 million, or 36.2% of homes, received pay-satellite TV services, the same as the Q1 2010 figure. Separately, BSkyB reported that it added 377,000 subscribers to its pay television service in the UK and the Republic of Ireland in the year to Q1 2011, with its total TV customer base now at 10.1 million.

Research results for Q1 show that 13.1% of homes took cable television, up from 12.9% a year before. Separately, Virgin Media reported net additions of 49,300 TV subscribers on the previous year, with its total TV customer base now at 3.8 million. Digital cable added over 12,700 subscribers in the quarter (including conversions from analogue cable), with 99.8% of all cable television customers using digital cable services by Q1.

Full Reports 

Chart pack for Q1 2011 (PDF, 180.9 KB)

Q1 2011 DTV Update (PDF, 41.0 KB)

Q1-2011-data.csv (CSV, 10.5 KB)