Product placement on TV

Ofcom is responsible for the rules on product placement, including what can and can't be shown on TV screens.

The following gives an overview of these rules and explains how you can tell whether a programme contains product placement.

What is product placement?

Product placement is when a company pays a TV channel or a programme-maker to include its products or brands in a programme.

For example:

  • a fashion company might pay for a presenter to wear its clothes during a programme
  • a car manufacturer might pay for a character to mention one of its cars in a scene in a drama