a) A sponsorship message broadcast before, during or after a programme
b) A reference to a product, service or brand during a programme
c) An advert which promoted a political cause or point of view (also known as a political advertisement)
The BBC is prohibited from carrying advertising and product placement on its TV channels and radio stations funded by the licence fee. If you are concerned about any of these issues in relation to these BBC services you should complain to the BBC.
If you’re concerned about an advert you’ve seen on an on-demand service, you should submit a complaint to the ASA.
The Advertising Standards Authority regulates online advertisements. You can submit a complaint to the ASA
On a radio on demand service
Radio-on-demand services (with the exception of those provided by the BBC and S4C) are not regulated. If you have a complaint about content on a radio-on-demand service, you should contact the radio service provider.
I am concerned about the amount of advertising on:
Ofcom conducts monitoring of broadcasters' compliance with COSTA. If, however you wish to submit a complaint about a particular instance on a TV channel, please complete our TV and radio complaint form.
There are no rules about the amount of advertising on radio (but there are some licence requirements for community radio stations). You may wish to contact the relevant broadcaster if you have any comments about their advertising schedule. List of our licensed radio broadcasters.
There are no rules about the amount of advertising on on-demand services. You may wish to contact the relevant service provider. List of the providers we regulate . Radio-on-demand service providers are not regulated.