Digital TV update - Q2 2010
DTT households and sets
3.28 DTT equipment was being used in 18.7 million homes by the end of Q2, taking account of cable and satellite homes using DTT on secondary sets. This was up by around 500,000 year on year, with 73% of homes now using DTT on either a primary or secondary set. The Consumerscope survey showed that DTT was the only digital platform in 10.1 million homes (39.3%) by the end of June 2010, up by around 120,000 year on year.
3.29 The Q2 GfK ownership survey estimated the total number of DTT-enabled TV sets at around 28.6 million; this was down on the survey result of a year before, following a jump in the Q2 2009 figures. Cumulative DTT sales reached over 14.0 million in the past year, following on from 13.1 million the previous year. Increasing sales have helped to speed the conversion of TV sets from analogue terrestrial to digital terrestrial. Almost half (47.5%) of all TV sets were connected to a DTT device by June 2010, compared to a fifth of all sets (20%) still relying solely on analogue terrestrial for reception.
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