Digital TV update - Q2 2010
Digital progress on all sets
2.14 Of the total of 60 million television sets (main and secondary), 48.3 million (80.1%) had been converted to digital by Q2 2010; similar to a year before when survey results reported a spike in the number of conversions (Figure 7).
2.15 Other all-sets figures in Q2 2010 included:
- Analogue terrestrial accounted for just under one in five (19.9%) of the total set universe in Q2, equivalent to almost 12.0 million television sets. This was similar to the analogue share a year before. Of the analogue sets, around 1.9 million were main sets and 10.1 million were secondary (in a bedroom or kitchen, for example).
- The number of digital terrestrial sets had reached almost 28.6 million equivalent to a 47.5% share of all sets in Q2 2010. Its share fell from 49.4% over the year following a spike in the Q2 2009 survey figures. However total DTT sales (IDTVs and set-top boxes), were up year on year by 14%. The number of DTT-enabled secondary sets is now significantly higher than primary sets at 18.7 million versus 10.1 million.
- Survey results indicate that a quarter (25.0%) of all television sets were connected to a satellite service by Q2 2010, up by 1.6pp in a year, with much of the recent growth coming from free satellite. Within this total, pay satellite accounted for 22.3% and free satellite 2.7%. BSkyB has continued to add main set and second set subscriptions via its Multiroom service. The BBC ITV freesat service has continued to report growing device sales over the year (see section 3, page 14).
- The number of cable-connected TV sets increased over the year. There were around 4.0 million sets connected to cable in Q2 2010, equivalent to a 6.7% share of all sets, up 0.6pp from 6.1% in a year.
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