Minority ethnic audience research
Warning: this report contains offensive language, graphic descriptions of content and viewpoints which may cause offence.
Ofcom commissioned Ethnic Dimension to conduct research to help them understand the experiences and expectations of audiences watching or listening to channels and stations aimed at ethnic minority communities.
The research explored participants’ attitudes towards content standards and their experiences of programmes and focussed on “generally accepted standards”, including Ofcom’s rules on harm and offence and hatred and abuse.
The research involved online video sessions with members of the public from Indian, Bangladeshi, Pakistani, Black African and Arabic-speaking backgrounds. Fieldwork was conducted between 23 November 2020 and 25 February 2021.
Minority ethnic audience research (PDF, 1.3 MB)