A research project which follows 18 children, aged 8-15 at the beginning of the study, over three years, interviewing them on camera each year about their media habits and attitudes.
This was begun in 2014 to provide a small-scale, rich and detailed qualitative complement to Ofcom's quantitative surveys of media literacy.
The study provides evidence about the motivations and the context of media use, and how media are part of daily life and domestic circumstances. It also provides rich detail on how media habits and attitudes change over time, particularly in relation to children's emotional and cognitive development.
This document provides analysis of the findings from the third year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children's Media Lives: Year 3 Findings PDF, 856.9 KB
Annex 1 - Data Collection Guide PDF, 650.9 KB
Annex 2 - Full data capture PDF, 1.9 MB
Annex 3 - ESRO Values and Ethical Policy 2016 PDF, 246.1 KB
Annex 4 - Sample Specification PDF, 242.4 KB
