A research project which follows 18 children, aged 8-15 at the beginning of the study, over consecutive years, interviewing them on camera each year about their media habits and attitudes.
The study provides evidence about the motivations and the context of media use, and how media are part of daily life and domestic circumstances. It also provides rich detail on how media habits and attitudes change over time, particularly in relation to children's emotional and cognitive development.
This document provides analysis of the findings from the fifth year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Annex 1 - Discussion Guide (PDF, 664.3 KB)
Annex 2 - Full Data Capture and Stimulus testing (PDF, 2.3 MB)
Annex 3 - Revealing Reality Ethics and Safeguarding Policy (PDF, 202.9 KB)
Annex 4 - Sample Specification (PDF, 222.8 KB)