Children's Media Lives


The Children’s Media Lives project follows, as far as possible, the same group of children aged 8 to 18, conducting filmed interviews each year to learn about their media habits and attitudes.

It provides evidence about the motivations and the context for media use, and how media is a part of their daily life and domestic circumstances. The project also provides rich details of how children’s media habits and attitudes change over time, particularly in the context of their emotional and cognitive development.

This year, we increased the sample from 18 to 21, to allow us to explore the media lives of children in a wider range of circumstances, including additional vulnerabilities.

Year 8 findings – 30 March 2022

This document provides analysis of the findings from the eighth year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.

Children’s Media Lives: Year 8 findings – 30 March 2022 (PDF, 4.0 MB)