Online habits

The Children's Passive Online Measurement study explores the websites and apps visited by UK children aged 8-14 and how long was spent on the services visited.

Ofcom has published a research report looking at adult internet users’ attitudes to seeing sensitive and harmful types of online content, and online tools and features that could help them with navigating this content. The research contributes to our evidence base and related policy development for online safety and media literacy.

The Children's Online Safety Tracker (COST) aims to further understand and track UK children’s recalled experiences of being online, including their use and awareness of safety measures and experiences of harmful content or contact.

The Online Experiences Tracker is a quantitative tracking survey that examines people's attitudes to, and experiences of using online services.

Online Nation is an annual report that looks at what people are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet.

Our latest Online Nation report explores how adults and children in the UK experience life online. From the sites and apps we use every day, to how people feel about what they do and what they encounter online.

The Wellbeing Comparison survey was undertaken by YouGov on behalf of Ofcom. The core objective of this study was to assess how UK Adults perceive their general satisfaction, worthiness, happiness and anxiety both in their personal lives and when they go online.

Our 2024 Online Nation report revealed that one in ten (4.9 million) adults used a dating app last year, but fewer people are swiping to find love, with Tinder losing 600,000 (5%) users, and Bumble Inc. dropping 300,000

Stark differences in the online lives of men and women in the UK are today revealed in Ofcom’s annual report into the nation’s digital habits.

Ofcom has commissioned research to understand people's experiences of using, and attitudes towards using video-sharing platforms (VSP).