Price comparison
Ofcom believes all telephone, broadband and pay-TV customers should get a fair deal. We want customers to shop around with confidence, make informed choices and get the right deal for their needs. Comparison tools, such as price comparison websites, provide a valuable service for people navigating the broad range of telephone, broadband and pay-TV products available today.
A good way to find out what deals are available is to check out the digital comparison tools that have been accredited by Ofcom. Ofcom accreditation is awarded to websites that have had their price comparison services put through a rigorous audit which checks how the site works and whether the information provided is accessible, accurate, transparent, comprehensive, and up to date.
There are currently six members of the Ofcom accreditation scheme:
| Members | What they compare |
|---|---|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
Other useful tools for consumers:
Find out how much you could save on your broadband at our price advice page.
Find out how to get more from your current broadband deal.
Find out how different communications providers have performed.
Check what services are available to you with Ofcom’s mobile and broadband checker.
See our statement for detailed information about how Ofcom’s comparison tool accreditation scheme works.
A good way to find out what deals are available is to check out the price comparison sites that have been accredited by Ofcom.
We operate a voluntary accreditation scheme that comparison tools can join, provided they meet certain standards.
A comparison tool may be accredited if it passes a technical audit of the company’s price calculator and a ‘soft’ operational audit by Ofcom against assessment criteria. Once accredited, comparison tools can display the scheme’s logo on their websites and in publicity campaigns.
In October 2020, we announced changes to the criteria for scheme membership, and how our accreditation scheme will work in future – read our statement, which explains how the new scheme will work (PDF, 594.9 KB). Part 4 of this statement is a summary for applicants, covering the revised scheme criteria and an outline of the application process.
The new scheme criteria will take effect from 30 April 2021. Existing scheme members should ensure they are compliant with the new scheme criteria by 30 April at the latest. Audits will start from May 2021. Comparison tools that are not currently scheme members but wish to apply for accreditation should also apply from May 2021.
Ahead of the new scheme criteria taking effect, digital comparison tools interested in being accredited by Ofcom can contact us directly and submit preliminary eligibility information at comparison.tools@ofcom.org.uk.