Price comparison
Ofcom believes all telephone, broadband and pay-TV customers should get a fair deal. We want customers to shop around with confidence, make informed choices and get the right deal for their needs. Comparison tools, such as price comparison websites, provide a valuable service for people navigating the broad range of telephone, broadband and pay-TV products available today.
A good way to find out what deals are available is to check out the digital comparison tools that have been accredited by Ofcom. Ofcom accreditation is awarded to websites that have had their price comparison services put through a rigorous audit which checks how the site works and whether the information provided is accessible, accurate, transparent, comprehensive, and up to date.
There are currently six members of the Ofcom accreditation scheme:
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Other useful tools for consumers:
Find out how much you could save on your broadband at our price advice page.
Find out how to get more from your current broadband deal.
Find out how different communications providers have performed.
Check what services are available to you with Ofcom’s mobile and broadband checker.
See our statement for detailed information about how Ofcom’s comparison tool accreditation scheme works.
A good way to find out what deals are available is to check out the price comparison sites that have been accredited by Ofcom.
The new scheme criteria (PDF, 594.9 KB) took effect from 30 April 2021. Existing scheme members should ensure they are now compliant with the new scheme criteria, and may continue to carry the ‘approved by Ofcom’ logo on their website while their reaccreditation assessment is pending, subject to branding and display guidelines. Comparison tools that are not currently scheme members, but are interested in being accredited by Ofcom for the first time, can contact us directly and submit preliminary eligibility information at comparison.tools@ofcom.org.uk.
Ofcom has now confirmed arrangements for audits to assess compliance with the new scheme criteria – guidance and an application form (ODT, 47.2 KB) are available. Existing scheme members seeking re-accreditation, and prospective new scheme members, can submit their completed application as soon as they are ready. Audits will be scheduled thereafter. Existing scheme members should submit their completed application by Tuesday 31 August 2021 at the latest.
Upon receipt of the required information, Ofcom will carry out an audit of compliance with the new scheme criteria. Ofcom will be in touch with new applicants and existing scheme members to schedule audits, which we anticipate will be phased over the remainder of 2021. We have recently completed an exercise to determine how best to conduct the technical aspect of the audit. In preparation to take on new responsibilities for regulating online safety, we intend to develop specific relevant expertise to carry out the technical aspects of our audits. We consider it is more cost effective for Ofcom to do this work internally rather than procuring an external auditor.