Children’s Media Use and Attitudes

Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications and protect themselves and their families from the potential risks associated with using these services.

Our research includes findings relating to parents’ views about their children’s media use, and the ways that parents seek to – or decide not to – monitor or limit use of different types of media.

The Communications Act 2003 and Online Safety Act 2023 place responsibilities on Ofcom to promote, and to carry out research into, media literacy. Our research into children’s media literacy contributes to Ofcom's fulfilment of this duty, and forms part of our wider Making Sense of Media programme.

Children and parents: media use and attitudes report 2024

This report looks at media use, attitudes and understanding among children and young people aged 3-17. It also includes findings on parents’ views about their children’s media use, and how parents of children and young people aged 3-17 monitor and manage their children’s use. The report provides a comprehensive picture of children’s media experiences in 2023 as a reference for industry, policymakers, academics and the general public.

Children’s Media Lives

The Children’s Media Lives project follows, as far as possible, the same group of 21 children aged 8 to 17, conducting filmed interviews each year to learn about their media habits and attitudes. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.

Older research is available through the National Archives.