Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.
Our research includes findings relating to parents’ views about their children’s media use, and the ways that parents seek to – or decide not to – monitor or limit use of different types of media.
The Communications Act 2003 placed a responsibility on Ofcom to promote, and to carry out research in, media literacy. Our research into children’s media literacy contributes to Ofcom's fulfilment of this duty.