Children and parents: media use and attitudes report 2020/21

28 April 2021

This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as about the media access and use of young children aged 3-4.

The report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or decide not – to monitor or limit use of different types of media.

The report is a reference for industry, stakeholders and consumers. It also provides context to the work Ofcom undertakes in furthering the interests of consumers and citizens in the markets we regulate.

The Communications Act 2003 placed a responsibility on Ofcom to promote, and to carry out research in, media literacy. This report on children and parents contributes to Ofcom’s fulfilment of this duty.

Children and parents: media use and attitudes report 2020/21 (PDF, 4.3 MB)

Plant a Rhieni: Adroddiad ar Agweddau a Defnydd o Gyfryngau 2020/2021 (PDF, 4.0 MB)

Children and parents: media use and attitudes annex 2020/21 (PDF, 343.3 KB)

Children and parents: media use and attitudes chart pack 2020/21 (PDF, 8.6 MB)

The interactive portal for the children's research will be published by 30th April.