Our media literacy research
This page contains our main research publications relating to the area of media literacy. If you cannot find the research you are looking for, please search our research and data publications.
Our research provides a wide-ranging evidence base of adults’ and children’s understanding and use of media. It underpins our own policy development, as well as providing the media literacy sector with a depth and range of objective evidence useful for developing their own strategic priorities.
- To strengthen our position as a world-leading, centre of excellence in media literacy research.
- To innovate in our methodologies.
- To learn from others and to share our own knowledge.
- Media Use and Attitudes research programme: we track trends in adults' and children's media literacy through annual surveys.
- Media Lives programme: we carry out small-scale qualitative tracking of adults' and children's media habits, in complement to our Media Use and Attitudes surveys.
- Deep-dive research: we conduct in-depth research on particular topic areas. For example, earlier this year we published a qualitative report on the theme of misinformation.
- New tools and methodologies: we are developing our research tools and capabilities. Earlier this year we published a report to assess the existing range of online automated tools, set within a framework for measuring online experiences.
- Commence ‘Day in the life’ qualitative research to examine the context of media literacy in the daily lives of adults.
- Further develop innovative research methods such as passive monitoring, and publish initial findings.
- Set up a research working group to share best practice and collaborate with research practitioners.