Our media literacy research
This page contains our main research publications relating to the area of media literacy. If you cannot find the research you are looking for, please search our research and data publications.
Our research provides a wide-ranging evidence base of adults’ and children’s understanding and use of media. It underpins our own policy development, as well as providing the media literacy sector with a depth and range of objective evidence useful for developing their own strategic priorities.
Our tracking research
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Our stand-alone research
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- To strengthen our position as a world-leading, centre of excellence in media literacy research.
- To innovate in our methodologies.
- To learn from others and to share our own knowledge.
- Media Use and Attitudes research programme: we track trends in adults' and children's media literacy through annual surveys.
- Media Lives programme: we carry out small-scale qualitative tracking of adults' and children's media habits, in complement to our Media Use and Attitudes surveys.
We conduct in-depth research on particular topic areas.
2023: A research report on immersive tech and a discussion paper (PDF, 830.0 KB) on the media literacy implications of the metaverse as well as qualitative research on minority beliefs and user attitudes to on-platform interventions
2022: A report and case studies from our Day in the Life ethnographic research
2021: A qualitative report (PDF, 954.1 KB) on the theme of misinformation, as well as a rapid evidence assessment (PDF, 1.3 MB) on online misinformation and media literacy. A report (PDF, 4.1 MB) to assess the existing range of online automated tools, set within a framework for measuring online experiences.
| Name | Job title | Organisation |
|---|---|---|
| Irene Andriopoulou | Media Literacy Expert, Analyst and Advocate | Aristotle University of Thessaloniki; ELIAMEP; UNESCO MIL Alliance ISC (co-Secretary General 2019-2022) |
| Vian Bakir | Professor in Journalism & Political Communication | Bangor University |
| Jens Binder | Senior Lecturer in Psychology, course leader Msc Cyberpsychology | Nottingham Trent University |
| Helen Conlon | Market Research Manager | Information Commissioner's Office |
| Belinha De Abreu | President | International Council for Media Literacy |
| Simon Hammond | Lecturer in Education | University of East Anglia |
| Katie Heard | Head of Research and Data Insights | Good Things Foundation |
| Darshana Jayemanne | Lecturer in Games and Arts | Abertay University |
| Sonia Livingstone | Professor of Social Psychology | London School of Economics and Political Science |
| Julian McDougall | Professor of Media and Education | Bournemouth University |
| Esperanza Miyake | Chancellor's Fellow in Journalism, Media and Communication | University of Strathclyde |
| Rasmus Nielsen | Director | Reuters Institute |
| Chryssa Stefanidou | Principal Behavioural Insights Advisor | Department of Health and Social Care |
| Simeon Yates | Professor of Digital Culture | University of Liverpool |
Minutes of working group meetings
Minutes of Research working group meeting held on 26 October 2023 (PDF File, 163.6 KB)
Published 23 November 2023
Minutes of Research working group meeting held on 26 July 2023 (PDF File, 217.3 KB)
Published 30 August 2023
Minutes of Research working group meeting held on 24 May 2023 (PDF File, 213.5 KB)
Published 23 June 2023
Minutes of Research working group meeting held on 29 March 2023 (PDF File, 239.2 KB)
Published 2 May 2023
Minutes of Research working group meeting held on 25 January 2023 (PDF File, 226.7 KB)
Published 17 February 2023
Minutes of Research working group meeting held on 1 December 2022 (PDF File, 324.9 KB)
Published 20 December 2022
Minutes of Research working group meeting held on 3 October 2022 (PDF File, 238.5 KB)
Published 1 November 2022