Audience expectations in a digital world
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Ofcom commissioned Ipsos MORI to conduct research to help them understand how audience expectations of audio-visual content are evolving in a digital world.
The research explored participants’ changing attitudes towards content standards and their experiences of programmes across platforms including: TV, radio, catch-up, subscription and video sharing services.
The research involved deliberative workshops with members of the public across the UK and mini-groups and in-depth interviews with specific groups. Fieldwork was conducted between 26 September and 19 November 2019.