Audience attitudes to broadcast media

21 October 2021

This biennial research explores UK adults’ and teens’ attitudes and opinions towards television and radio broadcasting, and related areas such as programme standards, advertising and regulation.

The findings from Ofcom’s Cross-Platform Media Tracker provide a valuable source of information on consumers’ attitudes, and help inform our work on broadcasting standards.

Under the Communications Act 2003, Ofcom is required to maintain a code for television and radio services, covering programme standards. This is known as the Broadcasting Code. We recognise that what people consider to be generally accepted standards will change over time, and so should be explored by consumer research. This survey is one of many sources we use to carry out our broadcasting standards duties.

Older research is available via the National Archives.