UK audience attitudes to the broadcast media

21 September 2016

This annual report explores UK adults’ access to and use of connected devices, their attitudes and opinions towards television and radio broadcasting, and related areas such as advertising and regulation. It summarises the findings set out in the accompanying chart pack analysis of the research results (Annex 1).

The research findings from Ofcom’s Media Tracker study provide a valuable source of information on consumers’ attitudes, and help inform Ofcom’s work on broadcasting standards.

Under the Communications Act 2003, Ofcom has a duty to draw up, and from time to time revise, a Code for television and radio services covering programme standards. This includes the protection of under-18s, the application of generally accepted standards to provide adequate protection from the inclusion of harmful or offensive material, sponsorship, product placement in television programmes, and fairness and privacy. This is known as the Broadcasting Code and came into effect in July 2005.

Ofcom recognises that people’s views on what are generally accepted standards are subject to change over time and so should be explored by ongoing consumer research. This report is one of a range of sources that Ofcom draws on in undertaking its broadcasting standards duties.