If you have an online service that allows pornographic content, this page will help you to understand your duties under the Online Safety Act.
It explains what you need to know and do to ensure you follow the rules. You might provide an adult service such as a tube, cam or fan site.
Recent updates for providers of pornographic content
- Ofcom recommends that pornography service providers should use hash-matching to detect intimate image abuse. We encourage service providers to review our statement and guidance on detecting intimate image abuse.
- Ofcom expects service providers to conduct regular due diligence on vendors. If you are using a third-party vendor, use our ‘vet your vendor’ resource, a non-exhaustive list of key questions, to help you get started.
Our Guidance on Content Harmful to Children (PDF, 806 KB) contains detail on what Ofcom considers to be pornographic content, including additional content and examples.
Pornographic content means content of such a nature that it is reasonable to assume that it was produced solely or principally for the purpose of sexual arousal.
Content depicting full frontal nudity or depicting genitals, breasts or buttocks to elicit sexual arousal
- Any content focusing on the breasts (with or without exposed nipple, depending on the context), genitals or buttocks or depicting full frontal nudity.
- Videos showing an individual with exposed or partially exposed genitals, breasts or buttocks where they are using language associated with sexual activity or pornography (for example, ‘milf’ or ‘horny’), or strongly suggesting sexual activity (for example, moaning or simulating masturbation or oral sex).
- An autonomous sensory meridian response (ASMR) video where sexually suggestive sounds are combined with full or partial nudity.
Explicit depictions of sexual activity
- Depictions of sexual acts such as masturbation, oral sex, penetration or ejaculation, including where these acts are performed with or on a sex toy.
Fetish material
- Depictions of an individual with their breasts, buttocks or genitals exposed depicting bondage, discipline, sadism and/or masochism (BDSM) or any other fetish depictions.
- Depictions of an individual being whipped or restrained containing language associated with sexual activity or pornography (for example, ‘milf’ or ‘horny’), or other strong suggestions of sexual activity (for example, moaning or simulating sexual activity).
Explicit audio material
- Audio material includes graphic descriptions of sexual activity and/or sexual soundscapes, (for example, moaning combined with rhythmic bodily contact sounds) that are sexual in nature and are intended solely or principally for sexual arousal.
Text-based content of a sexual nature: this includes text-based content of a sexual nature accompanied by GIFs (that are not sexual in nature), emojis or symbols
- Written erotica or fan fiction.
- A non-sexualised emoji or GIF alongside text-based content of a sexual nature.
- Audiobook material/erotica in which character development, narrative structure and/or unabridged adaptation of the written word means that the sole or principal purpose of the work is not for sexual arousal.
Glamour content whose primary purpose falls short of sexual arousal, but may have suggestive intentions
- A video of someone playing a video game in swimwear.
- Sexualised or suggestive content of a kind that might be expected to feature in an advertisement.
Content depicting partial or full nudity in a non-sexual context
- Content depicting breastfeeding.
- Content depicting nudity for a comedic or satirical purpose.
- Journalistic content including images of non-sexual nudity.
Educational material which includes imagery of, or discussion about, anatomy, nudity or sexual activity
- Anatomical diagrams.
- Content intended for the sex education of children.
- Depictions of penetration in a medical context, e.g., a demonstration of an intimate examination.
- Academic material, such as historical, sociological or anthropological content, presented and appropriately contextualised as one might expect to find in an encyclopaedia or academic journal.
Dramatic or comedic content where nudity or sexual activity is secondary to the dramatic or comedic purpose of the content
- Depictions of nudity or sexual activity that are not shown in graphic detail and where a comedic or dramatic purpose is clear. This may include clipped footage of a sex scene from film or television, where the sexual activity is not shown in graphic detail and the dramatic purpose is evident and retained in the clip, such as through a combination of factors such as the inclusion of a storyline, character development and/or narrative device.
Artwork featuring nudity or sexual activity where the primary purpose is artistic
- Content depicting sexually suggestive dancing or acrobatics (such as dancing in music videos, pole dancing or aerial acrobatics).
- An image of a painting, sculpture, photograph or other artwork containing nudity.
Content associated with common or known fetishes, but that is not graphic or overtly sexual in nature
- Videos or images of feet with no additional context to suggest a sexual purpose.
- Depictions of individuals in commonly sexualised fancy dress (such as fur suits, nurses, maids, butlers, police officers).
Marketing material and depictions used for the promotion and sale of sex toys and sexual wellness products
- Depictions that focus on a sex toy or sexual wellness product ‘as is’ rather than ‘in use’, and that do not show full frontal nudity or genitalia.
- Descriptions of the efficacy and features of sex toys or sexual wellness products, that are designed for the promotion, sale and/or consumption of the product, rather than sexual arousal
Further detail and examples on what Ofcom considers to be pornographic content can be found in Section 2 of our Guidance on Content Harmful to Children (PDF, 806 KB)
Check if the Online Safety Act applies to your service
Find out which service type you provide and if the rules are likely to apply to your service.
The rules will apply to your service if it:
- has a significant number of UK users; or
- has UK users as one of its (or sole) target markets; or
- is capable of being used by UK users, and there are reasonable grounds to believe there is a material risk of significant harm to UK users
Types of services in scope of the Act
The duties that apply to you will depend on whether you provide a Part 3 or Part 5 service.
Part 3 services – user-to-user or search services
A Part 3 service is a service that has user-to-user or search functionalities. This includes services such as cam, fan and tube sites.
User-to-user services are online services that enable users to generate, share or upload content (such as messages, images, videos, comments, audio) on the service that may be encountered by other users of the service. This includes services that enable user interactions. These services are regulated under Part 3 of the Act.
Search services are internet services which are, or include, a search engine. A search engine is a service or functionality that enables users to search more than one website and/or database or, in principle, to search all websites and/or databases.
Part 5 services – publishers of pornography
A Part 5 service is an internet service on which pornographic content is published or displayed by the provider of the service. This is defined in the Act as ‘regulated provider pornographic content’. This is distinct from Part 3 services which host user generated content that may include pornography.
Ofcom research
In July 2026, Ofcom released its statutory Use of Age Assurance Report. Providers of porn services will find helpful information in this report about how to ensure their age assurance process is highly effective, as well as what Ofcom found during the first year of the requirements being live. Our report draws on a broad range of evidence, with a particular focus on the first six months following the start of protection of children duties in July 2025.
Ofcom also published in July its Children’s Passive Online Measurement (CPOM) – pornography services report. The study explores children’s visits to pornography services by passively measuring the website and app visits of UK children aged 8-14. We encourage providers of porn services to read this report.
Enforcement updates
Read the latest updates to our enforcement programme to protect children.
Stay in touch and up to date
Sign up to Ofcom’s Online Safety Briefing newsletter and you’ll be the first to know when we publish updates on our online safety work.
Want to know more? You can get in touch with the Porn Supervision team via email. We may not respond to every query but may update our website with more advice.
If you have a complaint regarding a pornographic service provider, please use our complaints form. Ofcom is not able to respond to or adjudicate on individual complaints. However, the information you provide here will help us monitor whether online services are complying with their online safety obligations, and help us to determine if it is appropriate to take regulatory action.
Updates to this page
This page was updated in September 2026 to:
- Inform service providers of new responsibilities
- Highlight recent research and engagement opportunities from Ofcom
- Improve readability