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Ofcom’s regular research into adults’ media literacy gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+. It covers TV, radio, mobile phones, games, and the internet, with a particular focus on the latter.

Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.

2019

Adults' media use and attitudes

This report examines adults’ media literacy. It provides evidence on media use, attitudes and understanding among UK adults aged 16 and over. It focuses on the current wave of research which was conducted in autumn 2018 and looks at any changes over time. This report also draws on our qualitative Adults’ Media Lives research and quantitative Technology Tracker.

Adults' Media Lives

Adults’ Media Lives is a 14-year ethnographic video qualitative study which aims to give a human face to the data. The study tracks the evolution of individuals’ relationship with digital media, from use to understanding and concerns. Using a small sample of 19 people, this study it is not a nationally representative sample and the results should be taken as indicative and illustrative.

2018

Adults' media use and attitudes

This report examines adults’ media literacy. It provides detailed evidence on media use, attitudes and understanding among adults aged 16+. It focuses on the current wave of research which was conducted in autumn 2017, and looks at any changes since 2016.

Adults’ Media Lives

Adults’ Media Lives is a 13-year ethnographic video qualitative study which aims to give a human face to the data. The study tracks the evolution of individuals’ relationship with digital media, from use to understanding and concerns. Using a small sample of 19 people, this study it is not nationally representative sample and the results should be taken as indicative and illustrative.

2017

August

Internet use and attitudes - 2017 metrics bulletin (PDF, 1.5 MB)

June

The three reports below were published at the same time this year. Given their complementary nature, this suite of media literacy research provides a comprehensive overview of media literacy today that includes both qualitative and quantitative findings.

Adults' media use and attitudes report

The Adults’ Media Use and Attitudes Report looks at the role that media plays in people’s daily lives. This is the 12th version of the report, providing a valuable longitudinal quantitative study looking at media use, attitudes and understanding.

Media Lives: a qualitative study: summary report

Adults’ Media Lives is a 12-year ethnographic video qualitative study which aims to give a human face to the data. The study tracks the evolution of individuals’ relationship with digital media, from use to understanding and concerns. Using a small sample of 19 people, this study it is not nationally representative sample and the results should be taken as indicative and illustrative.

Internet Citizens 2017

The Internet Citizens Report draws on a range of quantitative sources to give an overview of people’s online use of services and content in various citizen-orientated areas.

2016

2015

2014

2013

2012

2011

2010

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