Media habits (adults)

Today we’ve published our latest research into how people in the UK access and consume different forms of media.

Ofcom’s annual Media Nations report is for industry, policymakers, academics and consumers. Our main objectives are to capture evolving consumer behaviours and key trends in the media sector, and to set out how audiences are served in the UK.

New report from media regulator Ofcom reveals that UK audiences are now just as likely to turn to Netflix as they are the BBC when deciding what to watch, highlighting the ongoing battle for viewers' attention.

New research published today by Ofcom reveals how people in the UK use, understand and feel about the media and online services they interact with in their daily lives.

Ofcom's Adults' Media Lives study was set up in 2005 to provide a small-scale, rich and detailed qualitative complement to Ofcom's quantitative surveys of media literacy. The project follows the same 19 individuals over time, and interviews them on camera each year about their media habits and attitudes.

This annual report looks at media use, attitudes and understanding, and how these change over time.

YouTube is leading the charge in the streaming takeover of TV sets, with the service now the first place younger viewers go as soon as they switch on, according to Ofcom’s annual report on the nation’s media habits.

Today we’ve published our latest research looking at the media habits of people in the UK, which highlights audiences’ media use and attitudes towards different platforms.

Ofcom’s annual Media Nations report is for industry, policymakers, academics and consumers. Our main objectives are to capture evolving consumer behaviours and key trends in the media sector, and to set out how audiences are served in the UK.

Ofcom’s regular research into adults’ media literacy gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+.