Our approach to online safety supervision and compliance

Published: 28 August 2026

How we get platforms to comply with our rules for a safer internet

Since the first set of online safety duties came into force in March 2025, we’ve been working hard to secure improvements for the safety of users, and particularly children, across the UK’s vast and wide-ranging tech industry. This involves regulating over 100,000 companies of varying sizes, functions, and business models. While we’ve seen many companies adopt a more positive and proactive approach to user safety – such as by undertaking robust risk assessments or implementing age assurance for the first time - other services have, inevitably, been less willing to comply. In some cases, it’s the riskiest services which have put up the most resistance to regulation. We’ve also been clear that many of the larger, well-resourced companies are not yet doing enough to deliver the safer life online for people in the UK that both Ofcom and the Online Safety Act demand.

In terms of how we identify concerns, we focus our efforts on achieving the outcomes and priorities set out in our online safety strategy, which you can read more about in a previous blog post. But we also respond to significant ‘live’ or emerging issues – as we did, for example, when the Grok AI chatbot account on X was being used to create and share undressed images of people earlier this year. We quickly determine the appropriate course of action to take, considering factors such as the severity and scale of the harm, whether any potential non-compliance appears deliberate, and the robustness of the available evidence.

Our toolkit for getting services to comply

When it comes to bringing platforms into line, there’s no one-size-fits-all approach. There are a range of things we can do, separately and in conjunction with one another. When deciding on the right strategy or approach, we’re ultimately focused on the end result: securing meaningful changes to platforms that will make UK users safer online as quickly as possible. We always stand ready, for the most serious cases, to launch formal enforcement investigations that can lead to fines and other penalties. But, like criminal court cases, these can take time and we often find that taking a different approach can prevent or remedy harm more quickly.

Driving compliance across a range of services involves multiple approaches, each with its own pros and cons. We set these out below.

Communicating clear expectations upfront  

We publish a range of resources to help regulated services comply with their duties. This includes a guide for services that contains digital tools and guidance to help services understand which rules apply to them, as well as offering tailored compliance recommendations. We also publish quarterly bulletins, host workshops and events, and run targeted awareness campaigns to keep the industry informed. We encourage services to subscribe to receive regular updates and event invitations.

We also regularly issue open letters to remind industry of our expectations on specific issues, as we did recently ahead of the UK election period and the World Cup.

This approach ensures that our expectations around compliance with the rules are as clear and accessible as possible. This information is particularly useful for smaller and medium-sized services. However, it inevitably relies on services being willing to engage and comply. 

Understanding and assessing effectiveness  

We use our own research and gather external intelligence from a range of partners, including civil society, media and law enforcement, to continuously scrutinise the effectiveness of platforms’ safety measures. This helps us to understand the extent to which the online world is becoming safer for people in the UK. We also have the power to issue specific legally-binding requests for information from platforms to help with our ongoing monitoring or support our enforcement work, as well as conduct audits and interviews. We can also obtain a Skilled Person Report, which is where an independent expert is brought in to assess whether and how regulated services are addressing a specific compliance issue.

These tools enable us to drive change by ensuring we have the right evidence to assess harm and determine the appropriate course of action.  

This information gathering allows us to identify specific compliance issues. We engage regularly with the highest-impact services, allowing us to raise particular concerns and ensure the platform introduces specific changes to remedy an issue. For example, we received and assessed an illegal content risk assessment from Snap that we felt did not accurately represent risks on the service. Reviewing this document alongside evidence, we had grounds to take enforcement action against Snap, giving the company a final opportunity to address our concerns about its illegal content risk assessment in lieu of opening a formal investigation.  

Pursuing improvements   

Our goal of driving improvements in user safety often involves 1:1 engagement with individual services to ensure they comply with their duties. We initially make contact with a service to outline the rules and our expectations - sometimes through warning letters - which may be followed up through direct meetings, depending on the nature of the issue and how much we’ve already engaged with that company. 

For example, we recently worked with X to secure commitments to better protect UK users for illegal hate and terror content, which we will be monitoring to ensure the commitments are fulfilled.

In other cases, we may identify a need for wider compliance improvements across a group of services to “raise the ceiling” and encourage industry best practice, which warrants a more public call to action. For example, in April 2026, we publicly wrote to the services most used by children, setting out clear demands for further collective actions to better protect UK children. We were clear that if improvements were not made to address our concerns, then enforcement action would likely follow. This yielded a number of positive commitments, including Snap, Meta and Roblox committing to new anti-grooming measures, which we are now monitoring to ensure timely and effective deployment. We have also subsequently opened an investigation into whether TikTok is complying with its duties to protect children from harmful content.


This more informal, ongoing dialogue can be a very useful way of getting platforms to understand their duties and steering them to make improvements quickly – although the impact of these discussions is often less immediately visible to the public. This type of work is effective for focusing platforms’ attention where we think it matters most and, when appropriate putting public pressure on them to improve. However, it works when services are willing to engage with us - and follow through on their commitments. In some cases, this course of action is enough to remedy our concerns; other times, further follow up action will be necessary. 

Using our formal tools  

We don’t rely exclusively on informal approaches. Where a potential compliance breach has occurred, we can move swiftly to launch an enforcement investigation.  We are one of the most active regulators on enforcement internationally, with investigations involving more than a hundred apps or other online services over the past 18 months.

Enforcement investigations are an essential part of our toolkit as they set important incentives for companies to comply with the Online Safety Act. However, they can take significant time and resources and are not the most suitable tool in all situations.

Opening an investigation involves gathering and evaluating evidence of harm to determine whether a breach has occurred and, if so, the appropriate course of action. This could include financial penalties or, in specific circumstances, business disruption measures.

We may do this if we have concerns about potentially significant harm, as we did with X after it launched an AI chatbot that generated sexualised imagery


We may also open an investigation if firms fail to make the necessary changes we have said they should. For example, we contacted several porn sites that hadn’t implemented age checks. Where those sites failed to engage or make the necessary changes, we opened investigations. Across our online safety work, we have imposed fines exceeding £6m so far.   

Providing greater transparency on our work

We understand that many different stakeholders are understandably keen to hear as much as possible about the work we are doing to drive improvements and compliance under the Online Safety Act. UK law places important constraints on Ofcom disclosing information that is confidential to the companies we regulate, which helps incentivise candid disclosure to Ofcom by companies in line with our goals to drive improvements. Within these constraints, we are committed to providing as much detail as possible around our work and the progress made by:

  • providing updates on safety-related changes in the UK, including through our news centre, regular newsletter, industry bulletins and thematic publications, such as our update on tech firms’ responses to our call for action to protect children;
  • offering regular updates on ongoing enforcement investigations, in addition to detailed non-confidential versions of our Confirmation Decisions, including any remedies and penalties;
  • reporting annually on our work to ensure compliance with the Online Safety Act, through the Ofcom Annual Report, and setting out our forward-looking priorities, through the Ofcom Plan of Work.

Ofcom’s new Chair, Sir Ian Cheshire, recently set out plans for a wide-ranging review of Ofcom’s online safety work, drawing on everything we have learned to date. As part of this review process, we will be ensuring that our approach to driving compliance is optimised to deliver the greatest possible impact for UK users – and especially children. It will also explore how we can provide even greater transparency on our compliance work in future.   

Anna Lucas       Richard Wronka

Online Safety Supervision Directors