Digital markets in the communications sector
As people communicate seamlessly online and offline, we now need to invest our efforts into making digital communications work for everyone.
Since Ofcom was created 20 years ago, the way we all buy products, get information, and use public services has been transformed by the internet. This is especially true for the way we communicate and consume media content.
How well digital markets function will be increasingly important to the outcomes consumers experience across the sectors we regulate. We need to be looking as much at how companies are using digital infrastructure and services as we do the cables, masts and satellites that we have focused on in the past.
This document sets out our strategy for Ofcom to adapt to this new reality so that we can continue to deliver the outcomes consumers expect from their communications services.
Our main area of work over the coming year will be a market study under the Enterprise Act 2002 into cloud services in the UK. We will assess the strength of competition in cloud services and the position key companies hold in the market.
We have also published reports by Analysys Mason, which we commissioned to inform our strategy. Any views expressed in these documents are those of Analysys Mason and do not represent Ofcom's views.