Ofcom’s research and data collection programme
Ofcom is an evidence-based regulator, so market research is important to us. Many of our decisions are informed by research evidence, and our market research ensures that we have a thorough, robust and up-to-date understanding of consumers in the UK.
Market research
We work with independent market research agencies to conduct research among consumers of all communications services, and with specialist suppliers in areas such as gathering data on the fixed-line and mobile broadband speeds that consumers actually receive.
Our ongoing tracker surveys
We have a number of regular, recurring tracker surveys that are run once a year or more often, to provide us with time-series data about consumers’ behaviour and attitudes in relation to communications devices and services. The tracker surveys feed in to a wide variety of Ofcom’s publications and projects, and all the data releases can be seen in the statistical release calendar, and in Ofcom’s open data portal.
Whilst most Covid restrictions have now been lifted in the UK, we have decided it would still be advisable to delay returning to face-to-face fieldwork until the next wave (2024) for the cross-platform media tracker. Cases still remain high and there may be some reticence in answering the door to interviewers and conducting the questionnaire on the doorstep. We are also confident that alternative methodologies, such as those used in 2020, can still retrieve accurate data from a balanced sample.
Following the notification of changes we published in April, this document confirms the alternative methodology that we will use to complete fieldwork this year, the impact this will have on the 2022 data set, as well as the changes to the questionnaire for 2022. This also takes into account the cognitive testing we have done for both surveys.
Confirmation of changes to the Cross-Platform Media Tracker 2022 survey (PDF, 188.1 KB)
If you have any queries about this survey or the changes made, please email market.research@ofcom.org.uk.
Research for our regular annual publications
Our annual publications such as the Communications Market Report, the Online Nation report, the Comparing Service Quality report, the Connected Nations report, Media Nations report and our media literacy reports, use data collected from our tracker surveys, as well as data that we collect directly from broadcasters and telecoms operators as part of our regulatory duties, and third-party data that we buy from specialist providers.
Ad-hoc consumer research
We also commission specific pieces of research in response to new topics that arise in the markets we regulate, and in relation to changing or emerging consumer concerns. Recent (2019) examples include our research into online harms and mobile handset charging.
Data collection
Our market intelligence team collects and analyses information from industry; directly, by using our power to make formal requests; and indirectly, by using third-party information sources. It monitors and interprets market developments and industry trends, across the media and telecommunications sectors and other relevant industries, at company, sector, UK and overseas levels. We publish quarterly telecoms data updates and telecoms and pay-TV complaints statistics, and broadband speeds data.
Where can I find Ofcom’s research and data publications?
We publish our research, so that everyone, including industry stakeholders and consumers, can benefit from it. You can search our research publications on our website. We also publish as much as possible of our raw data as open data, in .csv and similar open formats. There’s also a ‘Fast Facts’ page, for quick reference.