Ofcom’s regular research into adults’ media literacy gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+. It covers TV, radio, mobile phones, games, and the internet, with a particular focus on the latter.
Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.
Adults' media use and attitudes
This report examines adults’ media literacy. It provides evidence on media use, attitudes and understanding among UK adults aged 16 and over. It focuses on the current wave of research which was conducted in autumn 2018 and looks at any changes over time. This report also draws on our qualitative Adults’ Media Lives research and quantitative Technology Tracker.
Adults’ Media Lives is a 14-year ethnographic video qualitative study which aims to give a human face to the data. The study tracks the evolution of individuals’ relationship with digital media, from use to understanding and concerns. Using a small sample of 19 people, this study it is not a nationally representative sample and the results should be taken as indicative and illustrative.
