Adults' Media Lives

Ofcom's Adults' Media Lives study was set up in 2005 to provide a small-scale, rich and detailed qualitative complement to Ofcom's quantitative surveys of media literacy. The project follows the same 19 individuals over time, and interviews them on camera each year about their media habits and attitudes.

The interviews provide evidence about the motivations and the context of media use, and how media services and devices are part of daily life and domestic circumstances. The project also provides us with rich detail of how media habits and attitudes change over time, in particular linked to life-stage.


Adults’ Media Lives 2021: A qualitative study – Wave 16 summary report (PDF, 372.6 KB)


Adults’ Media Lives 2020: A qualitative study – Wave 15 summary report (PDF, 247.5 KB)


Adults’ Media Lives 2019: A qualitative study – Wave 14 summary report (PDF, 617.8 KB)

Adults’ Media Lives 2019 – Discussion guide (PDF, 156.9 KB)


Adults’ Media Lives 2018: A qualitative study – Wave 13 summary report (PDF, 756.3 KB)

Note: We've named this report after the year of publication. Previously, we named the report after the year of fieldwork.


Media Lives 2016: A qualitative study – summary report (PDF, 2.1 MB)


Media Lives 2015: A qualitative study – summary report (PDF, 624.6 KB)


Media Lives Wave 10 (2014) and ten-year retrospective PDF, 226.0 KB (PDF, 226.0 KB)


Media Lives Wave 9 (2013): summary report (PDF, 175.0 KB) Mar 2014


Media Lives Wave 8 (2012): summary report (PDF, 163.8 KB) Feb 2013


Media Lives Wave 7 (2011): summary report (PDF, 135.3 KB)


Media Lives 2005-2010: Research overview (PDF, 226.0 KB)