Adults' Media Lives


Ofcom's Adults' Media Lives study was set up in 2005 to provide a small-scale, rich and detailed qualitative complement to Ofcom's quantitative surveys of media literacy. The project follows the same 19 individuals over time, and interviews them on camera each year about their media habits and attitudes.

The interviews provide evidence about the motivations and the context of media use, and how media services and devices are part of daily life and domestic circumstances. The project also provides us with rich detail of how media habits and attitudes change over time, in particular linked to life-stage.

2016

Media Lives 2016: A qualitative study – summary report PDF, 2.1 MB

2015

Media Lives 2015: A qualitative study – summary report PDF, 624.6 KB

2014

Media Lives Wave 10 (2014) and ten-year retrospective PDF, 226.0 KB PDF, 226.0 KB

2013

Media Lives Wave 9 (2013): summary report PDF, 175.0 KB Mar 2014

2012

Media Lives Wave 8 (2012): summary report PDF, 163.8 KB Feb 2013

2011

Media Lives Wave 7 (2011): summary report PDF, 135.3 KB

2005-2010

Media Lives 2005-2010: Research overview PDF, 226.0 KB