Guidance related to broadcast content and standards.
This Guidance relates to the Ofcom Broadcasting Code (May 2016) and applies to all programmes broadcast on or after 9 May 2016.
For programmes broadcast prior to 9 May 2016, the previous Guidance is available at the National Archives. Each time Guidance is updated the date is shown next to the Guidance links below.
This guidance is to aid those broadcasters that carry psychic PTV advertising content and in particular to highlight Ofcom’s likely interpretation of the relevant BCAP Code rules relating to some compliance issues.
Audio Visual Media Services Directive Guidance on compliance with Articles 16 and 17 PDF, 42.9 KB - last updated 06 Sep 2010
Ofcom has contracted out the regulation of most aspects of broadcast advertising to the ASA, but retains responsibility for the advertising of telecommunications-based sexual entertainment services and all other ‘participation TV’ (PTV) services1 .
This guidance note represents a new approach to the regulation of C4C’s duty to provide public service content across the full range of its media platforms, including Channel 4, other digital channels, Film 4 and on-line.
This document contains the Rules which Ofcom has made in accordance with section 333 of the Communications Act 2003. The Rules reflect minimum requirements which Licensees are required to follow in determining the length, frequency, allocation and/or scheduling of party political or referendum campaign broadcasts.
This document outlines the procedures which apply to Ofcom’s determination of unresolved disputes between political parties and broadcast licensees under Ofcom rules on Party Political and Referendum Broadcasts (Ofcom’s PPRB Rules):
All Ofcom television broadcasting licences contain a condition that licensees implement and maintain a system to verify the proper handling of premium rate telephone communications.
A guide to AD services and technology
If you’ve ever sat there struggling to see the TV picture you may want to think about turning on Audio Description. Audio Description (AD) is a free and existing service that can transform the enjoyment of TV for people who have difficulty seeing what’s happening on the screen.
Like a narrator telling a story, an additional commentary describes body language, expressions and movements - allowing you to hear what you might not be able to see, so you don’t miss a thing.
This website should answer most of your questions about AD, but if you want to experience some online examples of audio described programming or need further information visit www.audiodescription.org.uk or call the RNIB’s Audio Description helpline on either 08456 01 01 81 or 0161 234 9063*.
* In line with Central Office of Information advice, the Audio Description Awareness campaign is offering the choice of an 0845 and a geographic 0161 number. Your telephone tariff plan will determine which number is cheaper for you to call. Callers should check the cost of calling 0845 and 0161 numbers with the company that bills them for calls.
AD is an additional service that is available on all major TV channels; it is not a new channel.
Many popular soaps and sitcoms like EastEnders, Neighbours, Coronation Street and Friends are audio described, not to mention loads of dramas, documentaries, cookery shows, travel programmes, children’s programmes and films.
To get AD, your TV must be able to receive digital TV.
If you do not have digital TV already, you will need to convert your TV to receive it using a digital set-top box or by replacing it with an Integrated Digital TV (IDTV). Be aware that not all set-top boxes and IDTVs can receive AD.
Advice: Buying AD-ready digital equipment can be a challenge with store staff often unaware of what AD is. What are my options for buying AD? should provide you with all the infomation you need before going shopping
Do I already have digital TV?
It’s easy to find out. If you can receive more than five channels or six channels then you’re probably already digital. For any other questions relating to digital TV contact Digital UK.
The AD service itself is free to receive and use, but because you need digital TV to get it, you may need to buy some equipment. Prices vary, so it’s worth shopping around. See the next section or call the AD helpline for information on affordable and suitable options.
A Digital Switchover Help Scheme exists and will provide support for some people depending on your situation. See support for more information.
There are 3 main ways you can buy AD equipment.
1. Join Sky or Virgin Media.
With Sky and Virgin Media, AD can be turned on and off using your remote control and on-screen menus. There are several payment options if you decide to join either Sky or Virgin Media. With Sky you can pay a one-off installation cost with no monthly payments (Freesat) or you can pay a monthly subscription for more channels. Virgin Media offers digital TV with no additional monthly payments (Size M) when taken with its phone package or you can pay a monthly subscription for more channels.
If you already have Sky or Virgin Media, you already have AD. Use our instruction guide to find out how to switch on AD
To join either Sky or Virgin Media contact them directly or speak to your local electrical retailer.
2. Buy a Freeview digital box
This is a set-top box that allows to you to get digital TV through your existing aerial. Only certain digital boxes allow you to receive AD. Currently only some TVonics and Portset Freeview boxes can receive digital TV with AD. See get the right equipment for a list of models
3. Purchase a Freeview Integrated Digital Television (IDTV).
An IDTV is a TV with a Freeview digital box built in. As with set-top digital boxes, not all can receive AD - currently, only certain Sony, Panasonic, Phillips and Toshiba IDTVs can - see get the right equipment for a list of up-to-date specific models that have AD
Most major and independent electrical retailers will sell IDTVs that allow you to receive AD both in their stores and online.
Important: Before you buy a Freeview digital box or Freeview IDTV
You may be eligible for assistance from the Digital Switchover Help Scheme. This scheme has been set up to provide assistance to people who may need more support in switching to digital television.
You are eligible if:
Some of the equipment options available from the Help Scheme will provide Audio Description. There may be a charge of £40 for basic help, depending on whether you receive income benefits or not.
The Help Scheme is being rolled out region by region and eligible people will be contacted a few months before switchover in their region.
Even if you are eligible for help, you may want to receive Audio Description before the Help Scheme comes to your area, in which case you can purchase equipment as already described. The Help Scheme will provide help to convert one TV to digital; you will have to convert other TVs yourself.
You need to be registered blind or partially sighted to qualify for help so if you think you could be registered, contact your ophthalmologist or ask your GP to refer you to an ophthalmologist.
If you are a Sky (“Freesat” or subscription) customer you already have AD and just need to turn it on by following the steps below. You’ll need to use your remote control and follow an on-screen menu display.
If you have trouble seeing the display, Sky’s Accessibility Helpline can talk you through the process. Once it’s set up, it’ll be on every time you turn on your TV.
Getting to the AD menu
Turning on AD and other options
The AD menu allows you to turn on a range of functions related to AD, including turning on AD itself.
Saving your settings
Once you’ve set everything up how you want it, move the highlighter to “Save settings” and press “OK”.
To exit all menus, press the “Sky” button.
Using Audio Description on Sky
Even if you have turned on AD, certain channels need to be viewed on a different channel number to their regular one depending on where you live.
In London all channels are at their normal location
If you live in England (outside London)
BBC1 - Channel 974
BBC2 - Channel 102
ITV - Channel 993
Channel 4 - Channel 994
If you live in Scotland, Wales or Northern Ireland.
BBC1 - Channel 974
BBC2 - Channel 989
ITV - Channel 993
Channel 4 - Channel 994
All other channels can be watched at their existing channel number and still receive AD.
If you are a Virgin Media (*formerly NTL or Telewest) customer you already have AD and just need to turn it on. You’ll need to use your remote control and follow an on-screen menu display. If you have trouble seeing the display, call Virgin Media’s customer care line and they’ll talk you through the process. Once it’s set up, it’ll be on every time you turn on your TV.
Getting to the AD menu
Turning on AD
Saving your settings
Press the OK button to store settings
Even if you have turned on AD, certain channels need to be viewed on a different channel number to their regular one:
BBC1 - Channel 851
BBC2 - Channel 852
ITV1 - Channel 853
Channel 4 - Channel 854
Five - Channel 855
All other channels can be watched on their normal number and still receive AD.
No, AD exists across a range of different entertainment and cultural activities. For example:
To find out more about AD in areas beyond TV visit www.rnib.org.uk/audiodescription
At the time of publication the following Audio Description digital TV equipment could be purchased.
AD ready Freeview digital boxes
TVonics digital box
AD ready Freeview IDTVs
All Panasonic plasma and LCD Integrated Digital TVs bought from the start of 2007 onwards can receive Audio Description.
Sky and Virgin Media will supply their own digital box when you sign up.
Audio Description Website and Helpline
AD website: www.audiodescription.org.uk.
AD helpline: 08456 01 01 81 or 0161 234 9063* .
* In line with Central Office of Information advice, the Audio Description Awareness campaign is offering the choice of an 0845 and a geographic 0161 number. Your telephone tariff plan will determine which number is cheaper for you to call. Callers should check the cost of calling 0845 and 0161 numbers with the company that bills them for calls
For information relating to digital TV
Call Digital UK on 08456 50 50 50§ or visit www.digitaluk.co.uk
(Digital UK is the independent, non-profit organisation leading the process of digital TV switchover in the UK).
Suppliers of Digital TV equipment that can receive Audio Description
**The cost of 0800, 0845, and 0870 numbers will be determined by your telephone tariff plan. Callers should check the cost of calling such numbers with the company that bills them for calls.
Audio Description is additional commentary on TV between programme dialogue that explains visual plot points like body language, expressions and movements. It’s only available through digital TV.
Digital set-top box (or digibox) is a small box that allows your existing TV to receive a digital signal. Your existing aerial plugs in the box and you connect the box to your TV’s aerial socket.
Digital Switchover will happen between 2008 and 2012 as the UK gradually switches to digital TV, region by region. The UK’s old analogue television broadcast signal is being switched off and any TV set that’s not converted to digital when the switchover takes place will no longer receive TV programmes.
Digital Switchover Help Scheme is a government scheme to help eligible people (including registered blind and partially sighted people) switch to digital TV. It is still being set up but will be up and running in 2008.
Digital TV is a way of broadcasting TV that allows your TV to receive more channels and access various services. Virtually all TVs can be converted to receive digital TV with a set-top box, or you can buy a new Integrated Digital TV.
Digital UK is the independent, non-profit organisation leading the process of digital TV switchover in the UK. Digital UK provides impartial information on how people should prepare for the move to digital and when to do it.
Freesat is a similar service to Freeview, but is received via a satellite dish rather than via an aerial.
Freeview is a free digital TV service bringing you channels including ITV2, E4 and BBC Three. When you buy a set-top box this normally comes as standard.
IDTV (Integrated Digital TV) is a TV with a digital box built in. With an IDTV you don’t need to buy a separate set-top box to receive digital TV.