Online habits

Why we’re supporting Get Online Week

Published: 16 October 2024

Experiences of using online services

Published: 16 February 2024

Last updated: 15 October 2024

The Online Experiences Tracker is a quantitative tracking survey that examines people's attitudes to, and experiences of using online services.

The T&Cs lie over half of people tell: using prompts to tackle it

Published: 18 September 2024

We wanted to find out if behavioural techniques could be used to increase the number of users accessing online terms and conditions (T&Cs). And does accessing T&Cs actually make a difference to how people behave online?

Understanding Online Choices, Preferences, and Welfare

Published: 17 September 2024

This paper discusses how to understand user choices, preferences and welfare in an online context.

Promoting user engagement with Terms and Conditions

Published: 30 July 2024

This is a discussion paper by Ofcom’s Behavioural Insight Hub that presents research aimed at understanding the user relationships with social media T&Cs, specifically Community Guidelines.

Why don't more low income consumers buy high quality, lower cost broadband?

Published: 19 April 2024

Behavioural insight research shows that catching the attention of eligible consumers has more impact than simply promoting savings or quality.

Online Nation

Published: 28 November 2023

Last updated: 1 March 2024

Online Nation is an annual report that looks at what people are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet.

Fewer than half of social media users find content controls effective

Published: 28 February 2024

New research from Ofcom sheds light on people’s experiences of content controls on social media and video-sharing platforms.

Terms and conditions and content controls

Published: 28 February 2024

Ofcom has commissioned a survey to understand experiences of using terms and conditions and content controls.

A model for understanding user journeys in online gaming environments

Published: 4 April 2023

Last updated: 22 February 2024

This Interactive Services Model sets out user journeys, workflows used by platforms, and the trust and safety measures relied upon by different services – all in a gaming environment.

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