Online habits

Why don't more low income consumers buy high quality, lower cost broadband?

Published: 19 April 2024

Behavioural insight research shows that catching the attention of eligible consumers has more impact than simply promoting savings or quality.

Online Nation

Published: 1 March 2024

Last updated: 1 March 2024

Online Nation is an annual report that looks at what people are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet.

Fewer than half of social media users find content controls effective

Published: 28 February 2024

Last updated: 28 February 2024

New research from Ofcom sheds light on people’s experiences of content controls on social media and video-sharing platforms.

Terms and conditions and content controls

Published: 28 February 2024

Last updated: 28 February 2024

Ofcom has commissioned a survey to understand experiences of using terms and conditions and content controls.

A model for understanding user journeys in online gaming environments

Published: 22 February 2024

Last updated: 22 February 2024

This Interactive Services Model sets out user journeys, workflows used by platforms, and the trust and safety measures relied upon by different services – all in a gaming environment.

Experiences of using online services

Published: 16 February 2024

Last updated: 16 February 2024

The Online Experiences Tracker is a quantitative tracking survey that examines people's attitudes to, and experiences of using online services.

Swipe right this Valentine’s Day: Top 10 online dating services revealed

Published: 14 February 2024

Last updated: 14 February 2024

For Valentine’s Day, our data shines a light on the UK’s online dating habits.

Video-sharing platform users' experiences and attitudes

Published: 28 November 2023

Last updated: 28 November 2023

Ofcom has commissioned research to understand people's experiences of using, and attitudes towards using video-sharing platforms (VSP).

Top trends from our latest look at people's online lives

Published: 28 November 2023

Last updated: 28 November 2023

Our latest Online Nation research takes a look at how people in the UK are spending their time online. It found that teenagers and children are leading the way in getting to grips with emerging technology like generative artificial intelligence, as well as highlighting a range of other trends. Here we take a look at some of the main findings.

Internet use and attitudes

Published: 3 October 2023

Ofcom’s annual Internet Use and Attitudes report is published as part of our media literacy duties.

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