Open
Novi Ltd (in respect of the site joi.com)
15 January 2026
Ofcom opened an enforcement programme in January 2025 into age assurance measures across the adult sector, initially focusing on regulated providers’ compliance with the Part 5 duties. Ofcom expanded this programme in July 2025 to include the implementation of age assurance by services that allow user-generated pornographic content (part 3 services).
We are now investigating whether Novi Ltd has failed/is failing to comply with its duties under the Online Safety Act 2023, including its obligation to protect children from encountering pornographic content through the use of highly effective age assurance.
Sections 12 and 36 of the Online Safety Act 2023.
Today we have opened an investigation into Novi Ltd, (in relation to the Gen AI site, Joi.com). Ofcom is concerned that the provider may not have implemented highly effective age assurance measures to prevent children from encountering pornographic content on its service, as required under section 12 of the Online Safety Act 2023 (‘the Act’). Ofcom is also concerned that the provider may have failed to comply with its duties under section 36 of the Act to carry out and retain a written record of a children’s access assessment.
Ofcom’s investigation will examine whether there are reasonable grounds to believe that this company has failed, or is failing, to comply with its duties under sections 12 and 36 of the Act, including its obligation to protect children from encountering pornographic content through the use of highly effective age assurance.