Adults' media use and attitudes


The annual adults’ media use and attitudes report provides research that looks at media use, attitudes and understanding, and how these change over time. The report also includes a particular focus on those who tend not to participate digitally.

Adults' media use and attitudes report 2019

This report examines adults’ media literacy. It provides evidence on media use, attitudes and understanding among UK adults aged 16 and over. It focuses on the current wave of research which was conducted in autumn 2018 and looks at any changes over time. This report also draws on our qualitative Adults’ Media Lives research and quantitative Technology Tracker.

The report is a reference for industry, stakeholders and consumers. It also provides context to the work Ofcom undertakes in furthering the interests of consumers and citizens in the markets we regulate.

The Communications Act 2003 places a responsibility on Ofcom to promote, and to carry out research in, media literacy. This report supports our work in this area.

Adults' media use and attitudes report 2019 (PDF, 2.4 MB)

Agweddau oedolion a’u defnydd o gyfryngau 2019 (PDF, 2.3 MB)

Adults' media use and attitudes report 2019 – chart pack (PDF, 2.0 MB)

Adults' media use and attitudes report 2019 – interactive data

Adults’ media use and attitudes report 2019 – data tables (PDF, 2.2 MB)

Adults’ media use and attitudes report 2019 – data tables (CSV, 637.2 KB)

Adults’ media use and attitudes report 2019 – subset data tables (PDF, 3.9 MB)

Adults’ media use and attitudes report 2019 – subset data tables (CSV, 331.0 KB)

Adults’ media use and attitudes report 2019 – questionnaire (PDF, 424.0 KB)

Adults’ media use and attitudes report 2019 – technical report (PDF, 132.5 KB)

Adults’ media use and attitudes report 2019 – walking boots showcard (PDF, 242.1 KB)

Adults’ media use and attitudes report 2019 – respondent-level data (CSV, 4.4 MB)

For older reports not listed above, please visit the National Archives