Adults' media use and attitudes

The annual adults' media use and attitudes report provides research that looks at media use, attitudes and understanding, and how these change over time, with a particular focus on those groups that tend not to participate digitally. The report covers TV, radio, mobile, games, and the internet, with a particular focus on the latter.

Adults' media use and attitudes report 2017

The report focuses on the current wave of the Media Literacy Tracker which was conducted in autumn 2016, with any key changes compared to 2015. Some findings are drawn from H1 of the 2017 Technology Tracker, with comparisons made to 2016.

Adults' media use and attitudes report 2017 PDF, 1.5 MB - 14 Jun 2017

Agweddau oedolion a’u defnydd o gyfryngau PDF, 9.6 MB

Adults' media use and attitudes charts 2017 PDF, 962.1 KB
Section 5: Digital media take-up and use

Adults' media use and attitudes charts 2017 PDF, 976.3 KB
Section 6: Engagement and participation

Adults' media use and attitudes charts 2017 PDF, 768.2 KB
Section 7: Content

Adults' media use and attitudes charts 2017 PDF, 862.1 KB
Section 8: Critical thinking

Adults' media literacy: 2017 critical thinking summary PDF, 809.6 KB

Adults' media use and attitudes charts 2017 PDF, 771.8 KB
Section 9: Newer, narrow, and non-users of the internet

Astudiaeth tracio llythrennedd yn y cyfryngau PDF, 3.7 MB

Adults' media use and attitudes report 2017 Annex 2017 PDF, 847.4 KB

Questionnaire - Adults aged 16 and over PDF, 408.3 KB

Media Literacy Tracker 2016 Adults’ data tables CSV, 865.8 KB

Media Literacy Tracker 2016 Adults’ subset data tables CSV, 380.3 KB

Media Literacy Tracker 2016 Adults’ data tables PDF, 2.5 MB

Media Literacy Tracker 2016 Adults’ subset data tables PDF, 1.1 MB

For older reports not listed above, please visit the National Archives

See also...

Statistical release calendar 2017

22 September 2017

Lists Ofcom's official statistics

TV broadcasting: data and research

To provide us with the evidence we need to carry out our duties, we carry out and publish market and consumer research, and collect data.

The Communications Market: Scotland

03 August 2017

This report highlights a number of developments that have taken place in Scotland over the past year, as well as showing differences in consumers’ use, take-up and engagement with media and communications services.

Internet use and attitudes bulletin

03 August 2017

Each year Ofcom carries out a wide range of research on use of, and attitudes to, the internet, across a variety of sub-groups within the UK adult population. This annual metrics bulletin is designed to be a reference document for our stakeholders.

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