Adults' media use and attitudes

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The annual adults' media use and attitudes report provides research that looks at media use, attitudes and understanding, and how these change over time, with a particular focus on those groups that tend not to participate digitally. The report covers the internet, as well as TV, radio, mobile and games.

Adults' media use and attitudes report 2018

This report examines adults’ media literacy. It provides detailed evidence on media use, attitudes and understanding among adults aged 16+. It focuses on the current wave of research which was conducted in autumn 2017, and looks at any changes since 2016.

The report is a reference for industry, stakeholders and consumers. It also provides context to the work Ofcom undertakes in furthering the interests of consumers and citizens in the markets we regulate.

The Communications Act 2003 placed a responsibility on Ofcom to promote, and to carry out research in, media literacy. This report contributes to Ofcom’s fulfillment of this duty.

Adults' media use and attitudes report 2018 (PDF, 1.7 MB) - 25 April 2018

Agweddau oedolion a’u defnydd o gyfryngau 2018 (PDF, 346.5 KB)

Adults' media use and attitudes report 2018 - chart pack (PDF, 2.1 MB)

Adults' media use and attitudes report 2018 - face-to-face survey data tables (PDF, 8.4 MB)

Adults' media use and attitudes report 2018 - face-to-face survey data tables (CSV, 562.0 KB)

Adults' media use and attitudes report 2018 - face-to-face survey subset data tables (PDF, 3.6 MB)

Adults' media use and attitudes report 2018 - face-to-face survey subset data tables (CSV, 300.9 KB)

Adults' media use and attitudes report 2018 - online survey data tables (PDF, 825.1 KB)

Adults' media use and attitudes report 2018 - online survey data tables (CSV, 166.9 KB)

Adults' media use and attitudes report 2018 - questionnaire for face-to-face survey (PDF, 389.9 KB)

Adults' media use and attitudes report 2018 - questionnaire for online survey (PDF, 564.4 KB)

Adults' media use and attitudes report 2018 - technical report (PDF, 147.3 KB)

Adults' media use and attitudes report 2018 - walking boots showcard (PDF, 212.3 KB)

Adults' media use and attitudes report 2018 - respondent-level data for face-to-face survey (ZIP, 871.8 KB)

Adults' media use and attitudes report 2018 - respondent-level data for online survey (ZIP, 215.4 KB)

Adults' media use and attitudes report 2017

The report focuses on the current wave of the Media Literacy Tracker which was conducted in autumn 2016, with any key changes compared to 2015. Some findings are drawn from H1 of the 2017 Technology Tracker, with comparisons made to 2016.

Adults' media use and attitudes report 2017 (PDF, 1.5 MB) - 14 June 2017

Agweddau oedolion a’u defnydd o gyfryngau (PDF, 9.6 MB)

Adults' media use and attitudes charts 2017 (PDF, 962.1 KB)
Section 5: Digital media take-up and use

Adults' media use and attitudes charts 2017 (PDF, 976.3 KB)
Section 6: Engagement and participation

Adults' media use and attitudes charts 2017 (PDF, 768.2 KB)
Section 7: Content

Adults' media use and attitudes charts 2017 (PDF, 862.1 KB)
Section 8: Critical thinking

Adults' media literacy: 2017 critical thinking summary (PDF, 809.6 KB)

Adults' media use and attitudes charts 2017 (PDF, 771.8 KB)
Section 9: Newer, narrow, and non-users of the internet

Astudiaeth tracio llythrennedd yn y cyfryngau (PDF, 3.7 MB)

Adults' media use and attitudes report 2017 Annex 2017 (PDF, 847.4 KB)

Questionnaire - Adults aged 16 and over (PDF, 408.3 KB)

Media Literacy Tracker 2016 Adults’ data tables (CSV, 865.8 KB)