Adults' media use and attitudes


The annual adults' media use and attitudes report provides research that looks at media use, attitudes and understanding, and how these change over time, with a particular focus on those groups that tend not to participate digitally. The report covers the internet, as well as TV, radio, mobile and games.

Adults' media use and attitudes report 2018

This report examines adults’ media literacy. It provides detailed evidence on media use, attitudes and understanding among adults aged 16+. It focuses on the current wave of research which was conducted in autumn 2017, and looks at any changes since 2016.

The report is a reference for industry, stakeholders and consumers. It also provides context to the work Ofcom undertakes in furthering the interests of consumers and citizens in the markets we regulate.

The Communications Act 2003 placed a responsibility on Ofcom to promote, and to carry out research in, media literacy. This report contributes to Ofcom’s fulfillment of this duty.

Adults' media use and attitudes report 2018 (PDF, 1.7 MB) - 25 April 2018

Agweddau oedolion a’u defnydd o gyfryngau 2018 (PDF, 346.5 KB)

Adults' media use and attitudes report 2018 - chart pack (PDF, 2.1 MB)

Adults' media use and attitudes report 2018 - face-to-face survey data tables (PDF, 2.8 MB)

Adults' media use and attitudes report 2018 - face-to-face survey data tables (CSV, 479.9 KB)

Adults' media use and attitudes report 2018 - face-to-face survey subset data tables (PDF, 1.2 MB)

Adults' media use and attitudes report 2018 - face-to-face survey subset data tables (CSV, 380.0 KB)

Adults' media use and attitudes report 2018 - online survey data tables (PDF, 825.1 KB)

Adults' media use and attitudes report 2018 - online survey data tables (CSV, 166.9 KB)

Adults' media use and attitudes report 2018 - questionnaire for face-to-face survey (PDF, 389.9 KB)

Adults' media use and attitudes report 2018 - questionnaire for online survey (PDF, 564.4 KB)

Adults' media use and attitudes report 2018 - technical report (PDF, 147.3 KB)

Adults' media use and attitudes report 2018 - walking boots showcard (PDF, 212.3 KB)

Adults' media use and attitudes report 2018 - respondent-level data for face-to-face survey (ZIP, 871.8 KB)

Adults' media use and attitudes report 2018 - respondent-level data for online survey (ZIP, 215.4 KB)

For older reports not listed above, please visit the National Archives