The annual adults’ media use and attitudes report provides evidence on media use, attitudes and understanding, and how these change over time, among UK adults aged 16 and over.
Adults' media use and attitudes report 2026
Ofcom has a responsibility to promote, and to carry out research into, media literacy. Drawing largely on our quantitative Adults’ Media Literacy Tracker surveys, this report provides evidence on media use, attitudes and understanding among UK adults aged 16 and over.
The report is a reference document for industry, stakeholders and the general public. It supports our wider media literacy work and Making Sense of Media programme.
Adults Media Use and Attitudes Report 2026 (PDF, 5.8MB)
Adroddiad ar Agweddau Oedolion a’u Defnydd o Gyfryngau 2026 (PDF, 1MB)
The underlying Adults' Media Literacy Tracker data is available on our statistical release calendar, as well as the questionnaires and technical report.
Ofcom has a responsibility to promote, and to carry out research into, media literacy. Drawing largely on our quantitative Adults’ Media Literacy Tracker surveys, this report provides evidence on media use, attitudes and understanding among UK adults aged 16 and over.
The report is a reference document for industry, stakeholders and the general public. It supports our wider media literacy work and Making Sense of Media programme.
Adults Media Use and Attitudes Report 2025 (PDF, 5.7MB)
Adroddiad ar Agweddau Oedolion a’u Defnydd o Gyfryngau 2025 (PDF, 1MB)
Adults' media use and attitudes report 2025 – interactive data
The underlying Adults' Media Literacy Tracker data is available on our statistical release calendar, as well as the questionnaires and technical report.
Ofcom has a responsibility to promote, and to carry out research into, media literacy. Drawing largely on our quantitative Adults’ Media Literacy Tracker surveys, this report provides evidence on media use, attitudes and understanding among UK adults aged 16 and over.
The report is a reference document for industry, stakeholders and the general public. It supports our wider media literacy work and Making Sense of Media programme.
Adults media use and attitudes report 2024 (PDF, 5.93 MB)Adroddiad ar Agweddau Oedolion a’u Defnydd o Gyfryngau (PDF, 1020.14 KB)
Adults' media use and attitudes report 2024 – interactive data
The underlying Adults' Media Literacy Tracker data is available on our statistical release calendar, as well as the questionnaires and technical report.
Ofcom has a responsibility to promote, and to carry out research into, media literacy. Drawing largely on our quantitative Adults’ Media Literacy Tracker surveys, this report provides evidence on media use, attitudes and understanding among UK adults aged 16 and over.
The report is a reference document for industry, stakeholders and the general public. It supports our wider media literacy work and Making Sense of Media programme.
Adults' media use and attitudes report 2023 (PDF, 4.2 MB)
Defnydd Oedolion o'r Cyfryngau a'u Hagweddau Atynt 2023 (PDF, 2.4 MB)
Adults' media use and attitudes report 2023 – interactive data
The underlying Adults' Media Literacy Tracker data is available on our statistical release calendar, as well as the questionnaires and technical report.
Ofcom has a responsibility to promote, and to carry out research into, media literacy. Drawing largely on our quantitative Adults’ Media Literacy Tracker surveys, this report provides evidence on media use, attitudes and understanding among UK adults aged 16 and over.
The report is a reference document for industry, stakeholders and the general public. It supports our wider media literacy work and Making Sense of Media programme.
Adults' media use and attitudes report 2022 (PDF, 4.2 MB)
Defnydd Oedolion o'r Cyfryngau a'u Hagweddau Atynt 2022 (PDF, 1.5 MB)
Adults' media use and attitudes report 2022 – interactive data
The underlying Adults' Media Literacy Tracker data is available on our statistical release calendar, as well as the questionnaires and technical report.
Digital exclusion among adults in the UK
For the first time, we have also today published a review of Ofcom's research on digital exclusion among adults in the UK.
This report provides an overview of Ofcom’s historical research on digital exclusion and of the more recent impacts of the Covid-19 pandemic, both positive and negative.
The report shows that the number of adults in the UK unable to access the internet fell steadily in the years leading up to the pandemic, and that the pandemic has made people more reliant on internet access than ever before.
Allgáu digidol: adolygiad o ymchwil Ofcom i allgáu digidol ymysg oedolion yn y DU (PDF, 159.8 KB)
This report examines adults’ media literacy. Ofcom’s definition of media literacy is ‘the ability to use, understand and create media and communications in a variety of contexts’. The report is a reference document for industry, stakeholders and the general public.
The Communications Act 2003 places a responsibility on Ofcom to promote, and to carry out research into, media literacy. This report supports our work in this area and our wider Making Sense of Media programme.
Adults' media use and attitudes report 2020/21 (PDF, 4.7 MB)
Agweddau oedolion a’u defnydd o gyfryngau 2020/21 (PDF, 3.1 MB)
Adult's media use and attitudes report 2020/21 - interactive data
Adults' media use and attitudes report 2020/21 – chart pack (PDF, 5.3 MB)
Adults’ media use and attitudes report 2020/21 – data tables (PDF, 5.6 MB)
Adults’ media use and attitudes report 2020/21 – data tables (XLSX, 453.7 KB)
Adults’ media use and attitudes report 2020/21 – questionnaire (PDF, 457.3 KB)
Adults’ media use and attitudes report 2020/21 – technical report (PDF, 214.2 KB)
Adults’ media use and attitudes report 2020/21 – walking boots showcard (PDF, 142.9 KB)
Adults’ media use and attitudes report 2020/21 – respondent-level data (CSV, 3.9 MB)
Digital Exclusion Survey 2020/21 – data tables (XLSX, 100.1 KB)
Older research is available through the National Archives.