Adults' media use and attitudes


The annual adults’ media use and attitudes report provides evidence on media use, attitudes and understanding, and how these change over time, among UK adults aged 16 and over.

Adults' media use and attitudes report 2022

Ofcom has a responsibility to promote, and to carry out research into, media literacy. Drawing largely on our quantitative Adults’ Media Literacy Tracker surveys, this report provides evidence on media use, attitudes and understanding among UK adults aged 16 and over.

The report is a reference document for industry, stakeholders and the general public. It supports our wider media literacy work and Making Sense of Media programme.

Adults' media use and attitudes report 2022 (PDF, 4.2 MB)

Defnydd Oedolion o'r Cyfryngau a'u Hagweddau Atynt 2022 (PDF, 1.5 MB)

Adults' media use and attitudes report 2022 – interactive data

The underlying Adults' Media Literacy Tracker data is available on our statistical release calendar, as well as the questionnaires and technical report.

Digital exclusion among adults in the UK

For the first time, we have also today published a review of Ofcom's research on digital exclusion among adults in the UK.

This report provides an overview of Ofcom’s historical research on digital exclusion and of the more recent impacts of the Covid-19 pandemic, both positive and negative.

The report shows that the number of adults in the UK unable to access the internet fell steadily in the years leading up to the pandemic, and that the pandemic has made people more reliant on internet access than ever before.

Digital exclusion: a review of Ofcom's research on digital exclusion among adults in the UK (PDF, 1.6 MB)

Allgáu digidol: adolygiad o ymchwil Ofcom i allgáu digidol ymysg oedolion yn y DU (PDF, 159.8 KB)

For older reports not listed above, please visit the National Archives